Positioning, Productized Services, and Value-Based Pricing with Jonathan Stark
from The Deep Specialization™ Podcast Hosted by Corey Quinn
What if you could become the one and only in your industry? My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services. We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don't miss this great conversation with the amazing Jonathan Stark! The resources mentioned in this episode are: - Jonathan’s website: https://jonathanstark.com/ - Jonathan’s book, Hourly Billing Is Nuts: https://jonathanstark.com/hbin - Jonathan’s podcast, Ditching Hourly: https://podcast.ditchinghourly.com/ oin us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com
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What if you could become the one and only in your industry? My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the r...
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