Positioning That Actually Sticks | With Krista Patterson

What makes people choose you instead of someone else?If that question makes you freeze, you're not alone.This week, I'm joined by Krista Patterson, CEO and Co-Founder of Positioning Collective, to unpack one of the biggest challenges entrepreneurs face: explaining what makes their business different—without sounding like everyone else.We talk about why positioning isn't about creating a clever tagline or choosing a niche that's painfully narrow. It's about getting clear on the one idea you want people to associate with your business—and building everything else from there.In this episode, we discuss:Why clarity doesn't mean limiting your businessHow to uncover what truly makes your business differentThe gap between what you're capable of and what people actually perceiveWhy your ideal client's mindset matters more than demographicsBuilding a brand that feels authentic and aspirationalHow clear positioning leads to better decisions, stronger marketing, and faster growthIf you've ever struggled to explain what you do—or wondered why your marketing isn't landing—this conversation is for you.If this episode resonates with you, I'd love for you to subscribe, leave a review, and share it with another entrepreneur who needs this conversation.Subscribe to The Fitness of Business for practical conversations that help you build a stronger business—without sacrificing yourself along the way.Have a “Hey Coach” question?Submit your questions to: [email protected]🔗 Stay ConnectedIf this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:🌐 Website: https://www.leslieboyce.com📸 Instagram: https://www.instagram.com/leslieboyce✉️ Email: [email protected]📝 Substack: https://leslieboyce.substack.comI share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.Connect with Krista: 🌐Website: https://www.positioningcollective.com/📸 Instagram: https://www.instagram.com/positioningcollective/📝 Linkedin: www.linkedin.com/in/kristap/https://www.linkedin.com/company/positioningcollective