Potenzialbasierter Vertrieb, KI & warum Veränderung Halt braucht – Sascha Niederhagen (EVP, WIKA)

from Revenue Signals · host Pascal Salmen

In der ersten Folge von Revenue Signals spricht Pascal Salmen mit Sascha Niederhagen, Executive Vice President EMEA & India bei WIKA, einem der weltweit führenden Anbieter in der Messtechnik.Sascha verantwortet den Vertrieb in über 70 Ländern. Im Gespräch teilt er, wie man eine Vertriebsorganisation potenzialbasiert statt nach Ist-Umsatz steuert, warum ein Key Account bei WIKA auch mal 0 € Umsatz machen darf, und wie sie gerade den Angebotsprozess mit KI neu bauen. Dazu sein Leitsatz „How we sell is why we win" und der Gedanke, warum Veränderung immer einen stabilen Kern braucht.

Episode metadata supplied by the publisher feed · Published Jul 9, 2026

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Potenzialbasierter Vertrieb, KI & warum Veränderung Halt braucht – Sascha Niederhagen (EVP, WIKA)

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