POV: Facebook Ad Targeting
from Inner Sircle Hosted by Adam Brown
On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is not ideal and you will need to figure out how to navigate that, but that should not lead to people abandoning Facebook advertising. It is so powerful and provides reach and consumption at scale. Brands need to have a plan on how they will approach it moving forward, and that plan should not be to sleep on Facebook.
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Frequently asked questions
How long is this episode of Inner Sircle?
This episode is 4 minutes long.
When was this Inner Sircle episode published?
This episode was published on August 27, 2018.
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Yes. Use the download control on the episode player to save the publisher-provided media file.