Powerback 138: Undoing Your Brand

If there's anything that I've learned about branding over the last 15 years, and I can tell you that I have learned a lot, it's that it is forever evolving. It's not a set it and forget it. No, it expands and it grows. Why? Because you expand and you grow, your business expands and it grows. And so if your brand is what it used to be, but you have grown and moved on there is a brand disconnect. So on today's Powerback® episode, we're gonna look at your brand together and reevaluate it.I’m giving you five prompts to get the wheels turning to help you start to look at your business from a fresh perspective to say: Is my brand in alignment? Is this truly who I am? Is this a great representation of my goals, of my mission, of the people that I work with? Or have I fallen into the trap of “shoulds”? And if you have, this is a beautiful opportunity to get back to who you are and where you want to be.Resources from this episodeCheck out my branding agency Worx & Co at, https://worxand.co/To grab the resources mentioned inside the episode, go to lauraaura.com/resourcesJoin the Gutsy Collective - The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. Alignment Sessions are 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.Connect with LauraAuraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970