Powercast Episode 16: Meeting Families Where They Are

Welcome to another episode of Powercast! In this conversation, Dr. Rick Fernandez is joined by Jesse Roy, Director of Education Strategy at PowerSchool, and Helen Westmoreland, Director of Family Engagement at National PTA, to discuss what authentic, modern family engagement really looks like in today’s schools.Together, they unpack the challenges school districts face in building meaningful relationships with families—particularly when time, language, and access are barriers. From the importance of meeting families where they are to the advocacy role of the PTA in defending public education, Jesse and Helen offer insights from both the edtech and nonprofit worlds. The discussion also highlights how technology can support—not replace—human connection, and why listening to families must be a foundational part of school strategy in 2025 and beyond.Don’t miss this thought-provoking episode about trust, accessibility, and the evolving role of family-school partnerships in student success.To learn more about PowerSchool, visit: https://www.powerschool.com/Hosts: Dr. Rick FernandezGuests: Jesse Roy, Director of Education Strategy at PowerschoolHelen Westmoreland, Director of Family Engagement at National PTA