Powerful Podcasts: 03 Big data magic: unicorns, vikings and your content strategy

What has big data got to do with your content strategy? It's about using the information you collect and store to create powerful personalised messages. That's all well and good, but what does it mean to your workflow if you have to write to, call, text and Facebook all your customers personally? How can you make your content production flow efficient without losing the personal touch? We talk to big data marketing expert about the possibilities of big data magic, Graeme Noseworthy of RapidMiner in Boston, a former IBMer working with the Watson Foundations Big Data & Analytics Platform. We also chat to Dr Michael Wu, Chief Scientist at Lithium Technologies who is the number cruncher and data miner behind the social software provider to the likes of Barclays, Virgin Atlantic and Time Warner Cable. He explains where big data is now, where some companies are missing a trick and what the future looks like.