Think First

What has big data got to do with your content strategy? It's about using the information you collect and store to create powerful personalised messages. That's all well and good, but what does it mean to your workflow if you have to write to, call, text and Facebook all your customers personally? How can you make your content production flow efficient without losing the personal touch? We talk to big data marketing expert about the possibilities of big data magic, Graeme Noseworthy of RapidMiner in Boston, a former IBMer working with the Watson Foundations Big Data & Analytics Platform. We also chat to Dr Michael Wu, Chief Scientist at Lithium Technologies who is the number cruncher and data miner behind the social software provider to the likes of Barclays, Virgin Atlantic and Time Warner Cable. He explains where big data is now, where some companies are missing a trick and what the future looks like.

Messaging has exploded. Attention spans are shrinking. Our brains are forming new patterns. What does that mean for us humans? What does it mean for brand storytelling? Dan Machen, Head of Innovation at HeyHuman! and presenter at SXSW Interactive 2015, and Cannes Lion 2015 talks to Think First about what it all means.

Thinking of taking your business into China? We talk communications strategy with BRIC expert David Thomas, and CEO of one of China's largest Social Media agency, Mailman, Andrew Collins. Hosted by Kirsten Lees this is the first in the Powerful Podcasts series on communications strategy for the content-led business revolution.