Powerful Podcasts: Messaging has exploded. Attention spans have shrunk. So what for marketers? episode artwork

EPISODE · May 11, 2015 · 11 MIN

Powerful Podcasts: Messaging has exploded. Attention spans have shrunk. So what for marketers?

from Think First · host Think First

Messaging has exploded. Attention spans are shrinking. Our brains are forming new patterns. What does that mean for us humans? What does it mean for brand storytelling? Dan Machen, Head of Innovation at HeyHuman! and presenter at SXSW Interactive 2015, and Cannes Lion 2015 talks to Think First about what it all means.

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Powerful Podcasts: Messaging has exploded. Attention spans have shrunk. So what for marketers?

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