Powering Sustainable Fashion with CircKit's Joe Darwen and Annabel Lindsay episode artwork

EPISODE · May 4, 2026 · 37 MIN

Powering Sustainable Fashion with CircKit's Joe Darwen and Annabel Lindsay

from Wear Abouts · host Manchester Fashion Institute

The fashion industry generates a gargantuan amount of waste year-on-year, with billions of garments going straight to landfill. Manchester-based start-up CircKit wants to help solve that problem and in the process, help brands to make money rather than waste it. Founder Joe Darwen and Brand and Communications Manager Annabel Lindsay (an MFI grad) join us this week to discuss their plans to "unf*ck fashion" through their AI-powered circular toolkit. They claim that there's a $700 billion opportunity across the sector through the development of truly circular products, so let's hear them out!Did you enjoy the episode? Send us a text. 💬Subscribe now for new episodes every other Monday. Please take the time to rate and/or review us on Apple Podcasts, Spotify or wherever you get your pods. We cherish every rating and review. They help to ensure this project continues.Join Wear Abouts over on Instagram for bonus video content: instagram.com/wearabouts_podYou can also follow Manchester Fashion Institute on Instagram: instagram.com/mcrfashioninstituteAnd check out our courses here: fashioninstitute.mmu.ac.uk

Episode metadata supplied by the publisher feed · Published May 4, 2026

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The fashion industry generates a gargantuan amount of waste year-on-year, with billions of garments going straight to landfill. Manchester-based start-up CircKit wants to help solve that problem and in the process, help brands to make money rather than waste it. Founder Joe Darwen and Brand and Communications Manager Annabel Lindsay (an MFI grad) join us this week to discuss their plans to "unf*ck fashion" through their AI-powered circular toolkit. They claim that there's a ...

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Powering Sustainable Fashion with CircKit's Joe Darwen and Annabel Lindsay

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