Powering Your Organization with Customer Data
from The New Digital Customer Hosted by Brightloom
Adam and Ben are joined by the CEO and Founder of Amperity, Kabir Shahani. Kabir discusses the inspiration behind starting Amperity, trends that he has seen in the marketplace over the past year, how the landscape has changed due to COVID, and what he thinks of data-driven marketing. Kabir talks about some of the most common misunderstandings that customers have around their data and the biggest sticking point for Amperity. Kabir gives advice to marketing and tech leaders. Lastly, Ben asks Kabir to speak on the brands that have impressed him as a customer.
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