PODCAST · business
The New Digital Customer
by Brightloom
The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
Episodes
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McDonald's Loyalty + Customer Experience in the Digital Strategy Spotlight
This episode features a "Digital Strategy Spotlight" on McDonald's national launch of their loyalty program and their announcement of their new customer experience team. Both Adam and Ben talk about the changing definition of "customer experience" and discuss the operational update for the chain....
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Wingstop in the Digital Strategy Spotlight
Adam and Ben bring you a feature series called "Digital Strategy Spotlight". Here, in these short 15-minute episodes, they discuss a brand's digital strategy or their recent changes to their digital strategy. They then give quick highlights, grade the change, and make predictions for what may be...
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Data Science to Elevate Customer Experience
In this episode, Ben is joined by Brightloom CTO Brian Zimmer and two of Brightloom’s Sr. Data Scientists, Bryan Prazen and Felix Duyls. They discuss cool things happening in data science in regard to the retail and marketing landscapes. Ben and his team discuss the massive opportunities that…
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When the Digital Customer Becomes Shareholder
Ben shares insight into the origin of Amazon Prime Day and how retail companies like Amazon have been able to leverage technology at a massive scale to improve customer experience. Adam gives his angle on what is happening with “meme stocks” like GameStop and AMC Theaters. He comments on how…
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The Digital Restaurant and New Customer Expectations
On this episode, Adam and Ben speak with restaurant industry analyst Andrew Charles from Cowen. The three discuss what the restaurant industry is looking like now that people are getting "back to normal". Andrew dives into topics like digital sales from the restaurant's platform vs a third-party...
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Blockchain, Crypto and Customer Loyalty Programs
On this episode, Adam and Ben dive into the hot topic of cryptocurrency and its potential effect on the digital customer. They also talk about: How blockchain and the digitization of money are affecting customer interactions. Bitcoin versus other alt-coins and whether or not this is an…
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Digital Customers in the Real Estate Marketplace
In this episode, Adam and Ben speak with Aimee Johnson, the CMO of Zillow. Aimee describes her path to Zillow, how the buying/selling journey been digitized and accelerated by the pandemic, and even speaks about the Saturday Night Live skit around Zillow. Adam and Ben ask Aimee about houses that...
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What the Growing Number of Customer Channels Means to Business
In this episode, we are joined by Dan Beranek, Vice President, Digital Product at sweetgreen. Dan shares insights on learning about in-store merchandising and cross-selling using the customer data available. We talk about creating better customer experiences and service by using big data. Dan...
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Powering Your Organization with Customer Data
Adam and Ben are joined by the CEO and Founder of Amperity, Kabir Shahani. Kabir discusses the inspiration behind starting Amperity, trends that he has seen in the marketplace over the past year, how the landscape has changed due to COVID, and what he thinks of data-driven marketing. Kabir talks...
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How to Organize and Manage Your Data
This episode is a continuation of the awesome discussion from episode 14. We discuss how consumer brands can organize and manage data to unlock value. Adam and Ben examine and share examples of ways to utilize data to attract, build better relationships, and share worth with consumers. 1)...
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All of This Data, What Can You Do With It?
Our first episode of 2021! Adam and Ben are thrilled it’s a new year and it’s time to start at the beginning… a fresh start! Due to the unforeseen circumstances of the pandemic, this is now more than ever the digital era. Adam and Ben share their first-hand experience seeing how data can…
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2021 Annual Trends and Predictions
Our first annual trends and predictions show! Today we’re going to do something a little different. As we near the end of 2020, we’re going to have our first annual trends and prediction episode. Adam and I both feel that 2021 is going to be a huge year for consumer brands. We’ve come up with 3…
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Using Friction as a Force for Innovation
Richard Tait joins Adam and Ben in this episode. Richard, previously of Microsoft, Starbucks, and Co-Founder of game company Cranium, is today a Partner with Valor Siren Ventures (VSV). Richard talks of his time at Microsoft, what he learned there, and his experiences in creating products. Hear…
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Customer Relationships Though Online Marketplaces
This week Adam and Ben capture their conversation at the 2020 Netrush Summit to share on the podcast. The Netrush Summit is an annual event designed for premium consumer brands, hyper-focused on the shifting retail landscape. They discuss how for the new digital customer today, their relationship...
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Building Digital Customer Trust During a Pandemic
Matt Oppenheimer, the Co-founder and CEO of Remitly joins the show. Remitly is a global money transfer service whose vision is to transform the lives of immigrants and their families by providing the most trusted financial service products on the planet. Matt shares answers to Adam and Ben’s...
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Leveraging Social Channels for Customer Experience
This week we are joined by Rodney Hines, the Co-founder and CEO of Métier Brewing Company. Métier Brewing Company is a mission-driven brewery based in the Seattle area. Rodney explains how Métier has changed their business and customer relationships during the pandemic. He also shares how they…
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Building Technology for the Digital Customer
This week we are joined by Ian Cook, the General Manager of Slalom Build. Slalom Build is a “build-as-a-service” firm that consults and delivers cloud-first software, technology, and data products remotely. Ian explains how Slalom works with a wide range of companies to help them excel in modern...
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Leveraging Customer Survey Research Data to Transform Brands
Michael Ramlet, Co-Founder and CEO at Morning Consult joins this week to give a glimpse into the world of customer insight data. Morning Consult is the largest global consumer insights platform revolutionizing ways to collect, organize, and share survey research data to transform how decisions…
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Fixing Broken Customer Experiences
Shane Atchison, CEO, North America at Wunderman Thompson joins this episode to answer pressing questions on the new state of digital customer experiences. On this episode we discuss: How has the conversation changed regarding customer experience? Who should a company be focusing on now? Existing...
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Getting from Survive to Thrive with Personalized Experiences
Joining this episode is Rob Tedesco, VP of Product at Hathaway, a digital growth partner to restaurants, consumer goods companies, and retailers. Rob shares the trends that should be top of mind in digital customer experience. Adam, Ben, and Rob share their experiences with major brands as mobile...
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Engaging Customers as They Migrate to Digital
Adam and Ben talk with the CEO of Godiva Chocolatier, Annie Young-Scrivner. What are the areas of big opportunity and how do we better engage with consumers across the globe? Annie shares how Godiva operated up to the pandemic and how the company has responded since. They discuss the accelerating...
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Leaning into Creativity and Innovation
Dominic Engels, CEO of Stone Brewing, shares how a 24 year old craft brewer has embraced digital and how their customers have adapted to the new technologies and conveniences. Dominic, Adam, and Ben discuss how you can foster and cultivate a spirit of innovation within your team.
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Listening, Learning, and Responding to Changing Customer Needs
Former Starbucks Global Digital Marketing VP and Blue Nile CMO, Alex Wheeler, joins the show. Alex shares insights and learnings in customer engagement from experience and observations of leading global brands. They discuss how to listen to and show how you are taking care of your customers. How...
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Pivoting Customer Experience in the COVID Era
Get familiar with your hosts as Adam and Ben dive into the rapid digital acceleration of customer experience. They share their experiences as dining and retail company executives and their observations on how brands are working to pivot their customer experience through the dynamic shift due to...
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ABOUT THIS SHOW
The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
HOSTED BY
Brightloom
CATEGORIES
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