EPISODE · Dec 15, 2021 · 30 MIN
PR & In-the-Moment Crisis Planning
from Ms. InterPReted · host Fletcher Marketing + PR
When crises strike, having a plan is essential -- and most strategists know that rule-of-thumb. But what about a crisis that unfolds in real-time, right before one's eyes (and the eyes of hundreds, thousands or even millions of stakeholders), when seconds count and the cameras are on?Kelly and Mary Beth discuss some recent events and several new pieces of industry data that PR pros and client teams alike should take into consideration. Discover Fletcher Marketing PRFollow Fletcher Marketing PR on Twitter: @FletcherPR Follow Fletcher Marketing PR on Instagram: fletcher.prFollow Fletcher Marketing PR on Facebook: https://www.facebook.com/Fletchermarketingpr Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @marybethwest
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What this episode covers
What should a brand's management team do in-the-moment when a crisis erupts... seemingly out of nowhere? Being fast on one's feet -- but avoiding knee-jerk-reaction errors or rookie mistakes (like "kill the messenger" or stifling of truthful information) -- can spell the difference between a winning response to a sudden crisis event ... or failure with long-term consequences to brand reputation. On this episode of "Ms. InterPReted," Kelly Fletcher and Mary Beth West point out data and best-practices that every public relations practitioner and brand manager should know.
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PR & In-the-Moment Crisis Planning
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