PR for Speakers & Coaches: How To Get Featured - Simone Sauter

Being a coach can be frustrating. You learn to become a coach. You put in the hours of coaching and build up your confidence to start charging for your services, but then you find out you need to have media and marketing strategies, and you need to do sales and loads of other things that aren't coaching, aren't your zone of genius.Some coaches don't bother and end up falling by the wayside. Some will find work with coaching companies that will help to find you clients and will give you an hourly rate, and some will want to do things their own way and grow their own coaching business. Or maybe a combination of those options, and this episode is for those of you who really are ready and willing to learn and do what it takes to grow your business.Podfluence is all about growing your business and your brand to help you get more clients and more opportunities, but we need to know how to find or create these opportunities.My guest is Simone Sauter, and Simone became a divorce coach after her partner of 10 years, suddenly left her. In that time, she found that one of the best ways to promote her own business and service was by getting featured in prestigious magazines and on podcasts. She figured out how to do that, and did such a great job of it that people started asking her to teach them how to do it too. So now Simone is a publicity coach for professional coaches like you and me.If you've been wanting to grow your business and your personal brand, but struggling with the how, you are going to get some great tips in this episode and we'll be taking a look at why coaches should be getting featured in magazines and other podcasts, and how to get you started with this and what you need to be doing to grow your business through digital media.You can download Simone's insider tips giveaway here: https://www.simonesauter.com/insider-tips/Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to grow your list with podcasts.There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.