EPISODE · Apr 24, 2025 · 21 MIN
PR-Ready: How Great Photography Helps You Get Press
from The Vignette Effect · host Raquel Furman, Vignette Brand Studio
In this episode, we cover:What “earned media” is and why it’s so powerful for brand growthWhat makes photography press-ready (hint: it’s not a Canva mockup)How to think like an editor when planning your shootsThe four-step plan to prepare your brand for PR featuresWhat can happen if your images aren’t up to par, no matter how great your pitch is Resources & Links Mentioned:→ Book a free discovery call here.→ Follow on Instagram here→ Got a press win to share? Have questions? Email me at [email protected]
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What this episode covers
Think press features are all about the story? Think again. In this episode of The Vignette Effect, we’re talking about one of the best-kept secrets to landing more media coverage: strategic, magazine-worthy brand photography. From gift guides and expert spotlights to magazine spreads and cover stories, brands with great visuals have a massive advantage. Editors don’t want to chase you down for images—they want to say yes because you’ve made it easy for them to feature you. Tune in to learn: • What editors are really looking for in press-ready photos • The types of images every brand should have ready (yes, even if you’re not pitching yet) • Why a compelling story needs compelling visuals to match • How to prep your brand for earned media like a pro • What’s at stake if you don’t have the right images when opportunities strike Whether you’re an interior designer, product-based brand, or creative service provider—if media coverage is on your vision board, this one’s for you.
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PR-Ready: How Great Photography Helps You Get Press
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