PR That Gets Results: An Interview with Elaine Garza from Giant Noise

Have you ever wondered how the PR world works? Join Elaine Garza of Giant Noise as she dives into the dynamic world of PR and influencer marketing, offering valuable insights on crafting comprehensive strategies that blend traditional and new media approaches.  She emphasizes the significance of measuring ROI using sales data and influencer metrics to validate marketing efforts. From best practices for influencer programs to the challenges of collaborating with influencers, Elaine shares expert tips for seamless integration with in-house marketing teams.  Tune in to gain a deeper understanding of the evolving landscape of PR and influencer marketing, only here on Listen Loudly.    Show Notes Elaine Garza - founder and CEO of Giant Noise, a public relations and social media agency with offices in Austin, San Antonio and Dallas. Giant Noise - a Texas-based public relations public relations and digital media digital media agency that creates newsworthy newsworthy stories for our clients through earned media, social media management and influencer partnerships. PR - or Public Relations; the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Tagger - a global leader revolutionizing how top agencies and brands harness the power of data to drive creator and influencer marketing strategies. ROI - or Return on investment; a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. Influencer - a person who is able to generate interest in something (such as a consumer product) by posting about it on social media   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn