PR Trends to Leave in the Dust

In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.We discuss:Overuse of buzzwords/industry jargonAn overemphasis on media placement quotas without attention to the quality of placementsOverly complicated metricsVanity metricsVanity awards/paid awardsHiding/Burying negative newsReactive crisis management vs. proactive strategiesMass/impersonalized pitchingOverly complicated press releasesWe address these outdated trends as well as the better way to approach metrics, media relations and crisis management.