Practical AI: How SMEs Can Scale Without the Complexity

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how businesses can move beyond AI experimentation to build connected systems that truly enhance customer experience. Joining us is Mitch Lieberman, VP of Product, Fuel iX at TELUS Digital. Mitch shares how aligning AI, data, and strategy helps brands win critical moments in the customer journey. Key Highlights AI and Customer Journey: Mitch explains how AI is reshaping key customer interactions. Fuel iX Platform: Mitch shares how orchestration turns AI tools into unified systems. AI for SMEs: Mitch highlights how smaller businesses can adopt AI without complexity. Measuring CX Impact: Mitch discusses the metrics that truly reflect customer experience improvements. Connected AI Strategy: Mitch explains how to move from fragmented tools to a cohesive approach. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.