Pre-Launch Strategy Mistakes w/ Ash Chow

If you have ever launched something and heard nothing but crickets, this one is going to hit home. In this episode, I'm sitting down with launch strategist and conversion copywriter Ash Chow to talk about the pre-launch strategy mistakes that quietly tank your sales before the cart even opens. Ash walks us through her signature POWER Framework and shows you exactly how to prime your audience so they are mentally ready to buy. Ash helps high-integrity experts and coaches create deeply human launch strategies that build real emotional connection with their audience while also growing their visibility and revenue. She is based in Melbourne, Australia, and she brought the goods to this conversation.Check out the full blog here: https://systemsandworkflowmagic.com/pre-launch-strategy-mistakes/What you'll hear in this episodeWhy most business owners focus all their energy on the wrong phase of a launchThe belief shifts your audience needs to make before they will ever consider buyingHow to use Reddit (yes, Reddit) as a secret weapon for audience researchThe difference between "adding value" and actually priming your audience to buyAsh's POWER Framework: Prime, Overcome, Walk Through Your Why, Establish Authority, Reshift BeliefsThree key differences between pre-launch content and launch contentHow to apply a pre-launch strategy to a service-based business (not just courses or digital products)Why the feast-or-famine cycle starts with a missing pre-launch systemConnect with Ash Chow:📱 Instagram: @itsashchow 💻 Website: https://www.ashchow.comConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!pre-launch strategy, pre-launch content, POWER framework launching, launch mistakes to avoid, how to warm up your audience before a launch, pre-launch marketing for creative business, launch strategy for photographers, pre-launch runway, audience research for launching, Reddit audience research, belief shifting before a launch, overcoming objections pre-launch, launch strategy for service providers, feast or famine photography business, pre-launch content vs launch content, conversion copywriting for launches, priming your audience, launch strategy for digital products, systems for launching Hosted on Acast. See acast.com/privacy for more information.