Pre-Owned Is Its Own Brand: What Every Powersports Dealer Needs to Hear With Max Materne from The Dealer Lab

Two powersports podcasts in one room. Jacob Berry from the Dealership fiXit Podcast sits down with Max Materne and Danny French of The Dealer Lab for an unfiltered conversation about what it actually takes to run a dealership in today's market.What comes out of it is one of the more honest dealer conversations you will hear this year.What we cover:The post-COVID reckoning: why dealers who forgot how to grind are getting crushedPre-owned as its own brand — and why it has to be treated that wayHow MotoHunt started as a manual spreadsheet process at RideNow and became a commercial productUsing your service department as an acquisition engine for used inventoryThe DMS repair order integration that puts a live shopping list in front of your sales teamDealers pulling 15-16 additional trade-ins per month from their own service baysThe future of dealerships: digital-first salespeople, transparent deal-making, and what gets left behindAI in the dealership: where it helps, where it hurts, and why human touch still wins in powersportsWhy training has to come before software — and why software alone never fixes a broken processIf you are a dealer, a GM, or anyone trying to figure out where this industry is headed, this one is for you.Watch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Max: ⁠https://www.linkedin.com/in/max-materne/⁠Connect with Danny: ⁠https://www.linkedin.com/in/daniel-french-76236790/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠