EPISODE · Jan 31, 2025 · 25 MIN
Precision Marketing: John Horn on Niche Advertising and AI Trends
from The Profit Minds Podcast w/ Steven Kirch · host Steven Kirch
The Profit Minds Podcast with Dr. Steven Kirch, Episode 109 In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with John Horn, CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. Tune in to the episode to hear about: * Strategies to optimize Google ads, including focusing on metrics that drive revenue rather than vanity metrics, and resolving issues related to Google's ad policies * John’s entrepreneurial journey and how StubGroup was founded to help businesses navigate digital advertising and ultimately grow their company by solving clients' advertising challenges * The evolving landscape of digital advertising, with particular attention to AI integration in Google's services and the anticipated shifts in advertising practices and policies by 2025 * Niche markets, effective advertising strategies for specialized industries, and innovative monetization methods * An invitation for free resources, such as Google Ad Campaign Review Checklist and Everything You Need to Know About Google Merchant Center Next — https://stubgroup.com/free/#download-section Learn more about John Horn: * Connect with John on LinkedIn: https://www.linkedin.com/in/johnjhorn1 * Visit StubGroup’s YouTube Channel: https://www.youtube.com/@Stubgroup * Listen to John’s podcast, Clicks to Customers on Spotify: https://open.spotify.com/show/33ZxL9mFhFARrOPliHfHwq * StubGroup’s Free Digital Advertising & Compliance Resources: https://stubgroup.com/free/#download-section *********************************** Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell. Connect and learn more about Dr. Steven Kirch: * LinkedIn: https://www.linkedin.com/in/stevekirch * Profit Minds Website: https://profitminds.net * Download (for FREE) Dr. Kirch’s E-book, which Reveals… How any Entrepreneur can Find 30K in their business guaranteed (Closing More Sales and Generate More Leads!): https://ebook.profitminds.net/optin916882 * Take the Profit Acceleration Quiz: https://www.theprofitquiz.com/0 Subscribe to The Profit Minds YouTube Channel and Playlist: https://www.youtube.com/channel/UCYzSBrvwx4z2nGYW9A-Uo4g/playlists
What this episode covers
The Profit Minds Podcast with Dr. Steven Kirch, Episode 109 In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with John Horn, CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. Tune in to the episode to hear about: * Strategies to optimize Google ads, including focusing on metrics that drive revenue rather than vanity metrics, and resolving issues related to Google's ad policies * John’s entrepreneurial journey and how StubGroup was founded to help businesses navigate digital advertising and ultimately grow their company by solving clients' advertising challenges * The evolving landscape of digital advertising, with particular attention to AI integration in Google's services and the anticipated shifts in advertising practices and policies by 2025 * Niche markets, effective advertising strategies for specialized industries, and innovative monetization methods * An invitation for free resources, such as Google Ad Campaign Review Checklist and Everything You Need to Know About Google Merchant Center Next — https://stubgroup.com/free/#download-section Learn more about John Horn: * Connect with John on LinkedIn: https://www.linkedin.com/in/johnjhorn1 * Visit StubGroup’s YouTube Channel: https://www.youtube.com/@Stubgroup * Listen to John’s podcast, Clicks to Customers on Spotify: https://open.spotify.com/show/33ZxL9mFhFARrOPliHfHwq * StubGroup’s Free Digital Advertising & Compliance Resources: https://stubgroup.com/free/#download-section *********************************** Welcome to The Profit Minds Podcast with Dr. Steven Kirch. Dr. Kirch is the creator of the Profit Minds(TM) Growth System, a unique blend of profit growth, productivity acceleration, and business process for scale. In each episode of The Profit Minds Podcast, Dr. Kirch interviews entrepreneurs and small business owners from around the world with a unique story to tell. Connect and learn more about Dr. Steven Kirch: * LinkedIn: https://www.linkedin.com/in/stevekirch * Profit Minds Website: https://profitminds.net * Download (for FREE) Dr. Kirch’s E-book, which Reveals… How any Entrepreneur can Find 30K in their business guaranteed (Closing More Sales and Generate More Leads!): https://ebook.profitminds.net/optin916882 * Take the Profit Acceleration Quiz: https://www.theprofitquiz.com/0 Subscribe to The Profit Minds YouTube Channel and Playlist: https://www.youtube.com/channel/UCYzSBrvwx4z2nGYW9A-Uo4g/playlists
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Precision Marketing: John Horn on Niche Advertising and AI Trends
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