Predictably Irrational: Placebos and Our Patients

You see and hear a patient screaming. You feel the pain they are experiencing. Then soon, something quiets the screams, and quells the suffering. At the core of this transformation? A simple shot of saline. Dr. Dan Ariely, a professor of behavior economics at Duke University, who also holds an appointment at the media lab at the Massachusetts Institute of Technology, joins host Dr. Gary Kohn to discuss the observable evidence behind placebos.