Predicting the Future of Virtual Trade Shows

What this episode covers

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago. But what does that mean for virtual trade shows? Is it time to pull the plug? David Betke doesn’t think so. The principal of Do Better Marketing, a division of Canadian distributor Avatar Brand Management (asi/127901), embraced the digital disruption last year with GreenShows, an eco-friendly alternative to traditional trade shows. In this Promo Insiders podcast, Senior Writer John Corrigan chats with Betke about his innovative platform and the future of the trade show experience.

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Frequently Asked Questions

How long is this episode of Advertising Specialty Institute?

This episode is 15 minutes long.

When was this Advertising Specialty Institute episode published?

This episode was published on May 26, 2021.

What is this episode about?

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large...

Can I download this Advertising Specialty Institute episode?

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