Predicting the Future of Virtual Trade Shows

from Advertising Specialty Institute · host ASI

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago. But what does that mean for virtual trade shows? Is it time to pull the plug? David Betke doesn’t think so. The principal of Do Better Marketing, a division of Canadian distributor Avatar Brand Management (asi/127901), embraced the digital disruption last year with GreenShows, an eco-friendly alternative to traditional trade shows. In this Promo Insiders podcast, Senior Writer John Corrigan chats with Betke about his innovative platform and the future of the trade show experience.

Episode metadata supplied by the publisher feed · Published May 26, 2021

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Predicting the Future of Virtual Trade Shows

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