EPISODE · Dec 13, 2005 · 52 MIN
Premiere Show
from The Hook with Katie Kempner · host WMR.FM
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose work, led primarily by Chuck’s own agency Crispin Porter + Bogusky, has consistently got the attention of the industry, attracted some of the best talent, the most prestigious awards and achieved some of the most remarkable results for a wide variety of clients. Simply by offering an alternative to the traditional agencies and networks with their rigid structures, standardized processes, and geographical client focus, Chuck has fostered outstanding creativity and network autonomy that have led his agency and the MDC network to an unprecedented growth rate during these turbulent times for the ad industry.
What this episode covers
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and whose work, led primarily by Chuck’s own agency Crispin Porter + Bogusky, has consistently got the attention of the industry, attracted some of the best talent, the most prestigious awards and achieved some of the most remarkable results for a wide variety of clients. Simply by offering an alternative to the traditional agencies and networks with their rigid structures, standardized processes, and geographical client focus, Chuck has fostered outstanding creativity and network autonomy that have led his agency and the MDC network to an unprecedented growth rate during these turbulent times for the ad industry.
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