PREMIERE : The Fitness - Make It Strong

V/A - Non-Friction Launch Sampler STREAM: https://open.spotify.com/intl-fr/album/1Pxl0WUqC6fBuOVO9qbTuK Label: Non-Friction (https://www.instagram.com/nonfriction.recs/) > The Fitness (https://soundcloud.com/thefitnessmusic) https://www.instagram.com/thefitnessxox NON-FRICTION is Brooklyn’s latest troublemaker! A house and indie dance music label built on cheeky cuts, groovy gems, and slippery slappers made for late nights and long mornings. Here, smooth tunes spin true stories. Every track, a chapter. Steered by Matt FX, a cultural agitator and celebrated curator with 15 years in the biz, Non-Friction launches in September 2025 with a rapid-fire run of releases from Matt and a crew of co-conspirators stretching across North America from Mexico City to Montreal. “Make It Strong”, from Montreal mainstay The Fitness, is a floor-filling late night gem, pulling the listener in with a hypnotic vocal mantra while a buoyant after-hours pulse keeps the room moving. A serious production with whimsical spirit, Make It Strong marks the start of a new era for The Fitness at his new home.