Preparing for the Future: AI and Data in Digital Marketing | Udayan Bose | NetElixir | Bonus Episode

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.In This Conversation We Discuss: [00:44] Intro[02:01] Recounting early success with first innovation[02:33] The power of the internet through experimentation[03:25] Helping retail Ecommerce brands grow predictably[04:58] Making search work with mathematical precision[06:33] Meeting key players in ecommerce success[07:45] Building strong client partnerships[08:23] Recalling Google's milestone with Google Shopping[09:35] Envisioning the future with generative AI[11:24] Strategizing amid changing data landscapes[12:33] Adapting to the new era of restricted data sharing[13:13] Strategizing with limited data access[14:25] Walled gardens for integrated social commerce[15:49] The era of retail media networks[17:14] Exploring AI's role in future data access[18:11] Preparing for diminished data availability[18:57] Mastering rapid adaptive experimentation[20:15] Leveraging AI for predictive customer insights[21:22] Democratizing SEO and SEM with free tools[23:06] Supporting SMBs with innovative solutions[24:50] Discovering who links to your site[25:35] Humbling moments: OpenAI's impact on tech giants[27:03] The impact of disruptive innovation[28:19] ChatGPT's impact on business strategies[29:49] Crafting effective prompts for ChatGPT[30:34] Leveraging AI skills for competitive advantage[31:31] Navigating the age of abundance with AIResources:Subscribe to Honest Ecommerce on YoutubeEcommerce digital marketing agency in Princeton, New Jersey netelixir.com/Follow Udayan Bose linkedin.com/in/netelixirudayanbose/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!