Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan

While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the how of building human connections that trump personalization algorithms and repositioning legacy brands for new generations while taking us behind the scenes of her groundbreaking work launching Prime Day at Amazon. Natasha Madan is Head of Marketing at Intuit Credit Karma, known for her expertise in brand strategy, customer-centric marketing and combining art with data science. With a background spanning CPG at Nestlé, where she honed customer insights across iconic candy brands, to Amazon, where she helped build Prime into a cultural phenomenon driving 30% of member growth, Natasha brings a rare blend of brand-building and performance marketing excellence. Her work bridging mission-driven fintech with sophisticated marketing strategy offers actionable frameworks for CMOs navigating the balance between personalization and human-centered brand building.What You'll Learn:How to uncover customer needs before they articulate themWhy sticking to vision while staying flexible on tactics drives long-term successThe Minimum Lovable Product (MLP) framework beats MVP in building customer loyaltyHow to reposition a transactional brand into an emotional platformThe case for full-funnel marketing over direct response in reshaping perceptionWhy AI democratizes authenticity as your competitive moat Hosted on Acast. See acast.com/privacy for more information.