Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth. About Joanna Lord Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.