Pricing Coaching Services: Stop Undervaluing Your Corporate Experience

Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners.In this episode, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why that happens — and what needs to shift.From well-meaning but misguided advice inside certification programs to the carryover of effort-based, hourly thinking, we explore how corporate experience quietly gets discounted when professionals move into coaching. We also discuss the difference between pricing based on time and pricing based on transformation — and why separating identity from pricing changes everything.If you’ve transitioned from corporate into coaching, this conversation will challenge how you’re approaching pricing coaching services — and whether your fees truly reflect the experience you bring.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing.Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network