Pricing for profitability and scale w/ Sarah J Cross

"It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the product. Whereas working in a service based business, I was the product and it was a lot more confrontational because it felt like I was selling me." In today's episode Kaity is joined by Sarah Cross, a Product Expansion Business Strategist. Sarah is a Product Growth Strategist and Business Coach that works with creative women in the homewares and lifestyle industry. She helps identify and drive new opportunities and revenue streams that help her clients grow million dollar businesses. In this chat we chat about switching from e-commerce to a service based business, scaling your business, pricing for profitability & the benefits to upsells and bundles in e-commerce. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Sarah's background in hospitality and catering, to e-commerce •The need for diverse income streams in a business •People do business with people •The reasons she sold her e-commerce business •The switch from e-commerce and service based businesses •How to price your products •Benefits of upsells and bundles vs sales and discounts •The keys to scaling and profitability •Using LinkedIn for business growth RESOURCES: •Sarah J Cross Website •Sarah on Instagram •Sarah on Facebook •Kaity on Instagram •Kaity Griffin Website