Smart Online Marketing with Kaity Griffin

In today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend. Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that they are really supported. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How Kaity birthed her google ads course •Kaity's clarity around knowing to go down a course based business model •Kaity's approach to getting her first ever course clients •Automation & delegating to not waste time •What does Kaity's week look like? •Switching off period during for maternity leave •Mum guilt & the constant negotiation between life and work RESOURCES: •Lisa Byrne Website •Lisa Byrne on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough to buy it." In today's episode Kaity is joined by Aja Stuart, a launch copywriter. Aja Stuart writes powerfully persuasive launch copy that helps online entrepreneurs build empires and grow their impact (while showing up as their weird and wonderful selves). Aja's copy is a masterclass in online relationship building. Using a mix of customer data (fun!), empathy and persuasive storytelling, she gets all the right people blow-their-tops hyped over amazing offers and brilliant creators. When she's not weaving wordy magic, Aja galivants about the Blue Mountains, Australia with her partner and two extremely noisy-but-cute kiddos. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •The difference between content writing and copywriting •What is conversion copywriting VS traditional copywriting •The drawbacks of using templates for copywriting •Drawing in the right people and repelling the wrong people with copy •How Aja tracks results for her customers •When's the best time in your launch process to engage a copywriter? •How to find the best copywriter for you and your business RESOURCES: •Aja Stuart's Website •Aja Stuart on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static. It didn't feel like I was connecting with my audience, it was just here's a post, engage with it. Whereas with reels, there's motion to it, there's emotion to it. You're giving them your personality, you're giving them insight into who you are and what you do." In today's episode Kaity is joined by Monique Lombardo from The Socialista AKA Reels Queen. Monique is an Instagram Reels Queen and Instagram Coach who helps small businesses skyrocket their social media strategy, revamp their content and connect with their audience to make a larger impact! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Why Monique decided to focus more on Reels •The power of Instagram Reels •Benefits of using reels over posting photos or graphics •Tips on how to come up with reel content ideas •How much time it take to create a reel from concept to publishing •Repurposing content for example a blog post can become a reel •The importance of hooking your audience in in 3 seconds •Juggling a booming business and delivering course content RESOURCES: •The Socialista Website •The Socialista on Instagram •Rise with Reels on Instagram •Kaity on Instagram •Kaity Griffin website

'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these businesses. Whereas with the bigger agency side, it was really hard, I definitely felt like a number. It was a great experience but I didn't really feel like I was making an impact.' In today's episode Kaity is joined by Hayley Clinch, Digital Marketer for busy peeps. I'm a tee shirt and jeans kind of gal, with three beautiful kids and a full-time digital marketing business. When I was little, I wanted to be an interior designer, but somehow wound up in a high-powered media agency instead, running marketing campaigns, handling TV ads, and explaining social media to guys in suits. Fast-forward a few years (okay, more than a few) and Grevillea was born. Now I work for myself, helping small businesses and juggling the school and kinder run. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Hayley's experience working with an agency before going out on her own •The struggles that bigger companies faced/face transitioning to digital marketing •How working for corporate agency wasn't conducive for having a young family •Creating a business that creates the flexibility for your lifestyle and family •Benefits of LinkedIn •Content ideas for LinkedIn & Experimenting with LinkedIn Ads •Just because everyone else is doing it doesn't me you need to jump on the bandwagon straight away •How to focus on building your business rather than a raging social media account RESOURCES: •Grevillea Marketing Website •Grevillea Marketing on Instagram •Grevillea Marketing on Facebook •Kaity on Instagram •Kaity Griffin website

'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you go too big you can over capitalise at an early stage of your business. When really it would be sufficient to get those automations happening, get those emails coming through.' In today's episode Kaity is joined by Fiona Smallwood, the Digital Wingwoman! Fiona lives in Western Australia with her husband, daughter and Harry the dog near the beach in Freo. If she was only allowed to have one food forever it would be peanut butter. Fiona has Crohn's disease and spent about 20 years feeling unwell and being a prisoner to it. She's had more surgery than she'd care to remember. Thankfully she's been well for about 10 years now. Crohn's disease robbed Fiona of her fertility but gave her, her life's greatest gift, one daughter. She's a chatter and loves deep and meaningful conversations and bloody LOVES her job....and it is only the beginning. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Getting 'enough' from your business •Navigating parenting and running your own business •Fiona's transition into taking her business seriously •The reality of have Crohn's disease and the complications it creates •Fiona's offerings and direction for the business •How Fiona up-skilled in her business •Advice on how to choose what course to invest in RESOURCES: •The Peoples Digital Website •The Peoples Digital on Instagram •The Peoples Digital on Facebook •Kaity on Instagram •Kaity Griffin website •Job opportunity at Kaity Griffin HQ

'The best way to think of it is, it's a tool, it's not something you have to do, it's not something you have to compete with anyone on, it's a tool you have for your business. So try and take a step back. It is so easy to get overwhelmed, you see everyone doing everything all of the time and it's all just content and noise. But I think, because one of the things people throw out is 'be consistent, consistency is key' and yes it is key, but it's key in your own context. You can be consistent if you're posting twice a week, great, that is consistency. Consistency doesn't have to be everyday.' In today's episode Kaity is joined by Cheyenne Hackland, Social Media Manager and Marketer. Cheyenne is a social media marketer with 7 years' experience in all things digital, helping small - and large - businesses grow and foster genuine communities. After working in Influencer Marketing for brands like Flat Tummy Co & Sneaky Vaunt, she moved to Social Media Management (amongst other things #smallbizlife) for Melbourne-based brand Silent Arrow. After a few years there, Cheyenne took a leap of faith and started Holler Social in early 2019 ~ and hasn't looked back. She finds being able to work with amazing businesses across a wide range of industries is incredible, and being able to share her knowledge and experience to help them build their brands, create loyal communities and visually tell their stories is something she is so passionate about and grateful to do each day. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Pros and cons of being employed VS self employment •Working with red flag clients •Advice for people that are overwhelmed with social media content production •Can you do too much content production on Instagram? •How long does it take to create a reel •Bookmarking inspirational reels or content to come back to when you feel inspired to make your own content •Engagement pods - what are they and what are the problems using them •3 favourite ways Instagram can grow your business RESOURCES: •Holler Social Website •Holler Social on Instagram •Kaity on Instagram •Kaity Griffin website •Job opportunity at Kaity Griffin HQ

'When it comes to ethical marketing, our measures of success aren't just the amount of money that's coming through the door. Because if your measure of success is just about how much money you're making then it doesn't matter how you make that money. It doesn't matter if you're telling people the thing you're selling is going to give them 'X' when in fact it doesn't do that at all. You can sell all the promises and never deliver and for a while, that business model might work for you but most of the people I work with and certainly for myself in business, our measures of success are far more nuanced than that.' In today's episode Kaity is joined by Anna Rogan, an ethical copywriter. There's a better way to do marketing. One that doesn't rely on old-school sleazy sales tactics. Or at least Anna Rogan - a stubbornly creative copywriter, determined olive farmer and truly hopeless optimist - believes so. Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. But these days she mainly writes for purpose-driven, heart-led small businesses and entrepreneurs. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Ways to achieve ethical, effective copy •Behind the scenes of a copywriting business - how charging for time not major projects creates flexibility in Anna's weekly schedule •Clients perspective on why hourly / per day rate is better than a time based model •Choosing the best business model for your service based business and your lifestyle •How to deal with clients that have overstepped boundaries and asked for more than originally agreed upon RESOURCES: •Anna Rogan Website •Anna Rogan on Instagram •Kaity on Instagram •Kaity Griffin website

'I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you really want to manage people? Whatever it is, it starts with your values and what you really want and then from there we look at all the options and then if you match that against their values you can pretty quickly see the things that just aren't going to work for them, either now or maybe ever.' In today's episode Kaity is joined by Eliza Ludwig, Wealth Coach for Business Owners. Eliza is a self-labelled 'urban hippie' and loves helping others that are financially stuck. Eventually she decided she needed to do what she felt called to do and after a few ebbs and flows, The Flow Society came into being. She's never looked back. Eliza now lives in Sydney's Inner West with her husband, daughter, son and rescue pup. She loves baking, weights and watches every DIY show on offer - obsessed! She indulges her other passions - maths, organising and helping people, every day through The Flow Society and for that she feels very grateful. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What are some of the hesitations business owners have about wealth coaching •How Eliza got into wealth coaching •Looking at your worth & time through the lens of your values •What we might be overlooking when it comes to charging for our services/products •Building in good money habits •Charging hourly vs package pricing RESOURCES: •The Flow Society Website •The Flow Society on Instagram •The Flow Society on Facebook •Kaity on Instagram •Kaity Griffin website

'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading here, a heading 1 tag here, your images are not optimized, you don't have Alt titles etc'. They forget to do that part and then 12 months later, they're not showing up on google, they're not getting website traffic, they're not getting google analytics and they come to me asking why they're not being found!' In today's episode Kaity is joined by Karlie Plowman, aka Techno Bird, a website designer & SEO specialist. Karlie Plowman, founder of Techno Bird, is a website designer specialising in service-based websites for small & micro businesses. She is also an SEO Specialist who provides SEO services to help business & brands to thrive online. Karlie is a mum to 2 young kids & lives in the Macedon Ranges. Outside of Techno Bird, Karlie is sports-loving, ocean-worshipping Virgo - clicks, menus, online design and mastering the Google algorithm feel like home to her. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •'Falling' into website design •Coming up with the name Techno Bird •Building a business based on word of mouth and social media •Complementary services and mutual referral with other business owners •The hesitation around pricing for value and pricing for your worth •Gaining confidence around pricing •What business owners often miss regarding SEO •How websites & website platforms have come a long way in the last 20 years RESOURCES: •Techno Bird Website •Techno Bird on Instagram •Techno Bird on Facebook •Kaity on Instagram •Kaity Griffin website

"So then there's the course side of my business, which I'm actively growing. The main concept of the course is that it is a 12 week course. So it includes 12 weeks of Facebook group support and 10 weeks of course calls. I teach businesses and online marketers how to profitably use google ads, essentially taking all the skills I've learned over years and years of doing 1:1 client work and running multiple accounts and working across a lot of different industries. Taking those skills and creating a really dependable system and process that anyone can implement on their business to profitably use google ads." Today's episode is a solo ep with me, Kaity Griffin, sharing the layout of my business model, my revenue streams and the support I utilise to make it all happen. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •My main revenue streams •What elements of my business I'm growing and which ones I'm phasing out •My team & how I facilitate my revenue streams •Plans for mat leave & the future of my business RESOURCES: •Kaity on Instagram •Kaity Griffin website

"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good but others saying that you're good." In today's episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry. Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offers unique mentoring and training services for budding business owners, creatives, start-ups and entrepreneurs who are ready to grow their business through the media. Emma has a one-year old little girl called Lizzie and lives with her husband, Michael, on the beautiful Mornington Peninsula. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What's the difference between marketing and PR •What benefits can PR have for small businesses •How to find your angle for a story pitch •How the pitching process works •Doing your research and the importance of a good subject line •Being strategic and targeted with your approach •Paid PR vs organic PR •Ways to work with Emma RESOURCES: •The PR Pantry Website •We are Fig PR on Instagram - soon to be @theprpantry •Kaity on Instagram •Kaity Griffin website

"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just went 'Holy crap Jess, you're actually really good at what you do' and I allowed myself to pat myself on the back and acknowledge that I'm actually worth this amount." In today's episode Kaity is joined by Jess Shipton, Digital & Social Media Marketer. Jess is a digital and social media marketer who lives in Sydney, Australia. She has been running her online business for over three years now, specialising in Facebook, Instagram & Google Ads. During this time, Jess has worked with over 70+ small businesses in managing their paid ads and providing 1:1 coaching. At the core of everything, Jess is passionate about people. She loves cheering others on in their journey and getting in their corner to encourage them to believe in their goals and dreams. In her spare time, Jess loves to write on her blog Smile Without Reason and spend time socialising with friends and family. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How to find community when you're an extroverted biz owner •Having the confidence to start your own business •Being a young entrepreneur •Trading time for money & valuing your time as an expert service provider •Transitioning from hourly rates to package pricing •Comparing yourself to other business owners •Viewing other businesses as companions rather than competitors RESOURCES: •JESSolution Marketing Website •JESSolution on Instagram •JESSolution on Facebook •Kaity on Instagram •Kaity Griffin website

"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they're ready to buy or they might have already bought from you and they're ready to buy again. But a home page, we really want to introduce: who you are, who you help, how you help them and what the benefits are to that potential customer." In today's episode Kaity is joined by Nami Clarke, copywriter and founder at the Prom Queen. Nami Clarke, aka the Prom Queen, helps online course creators take their course sales from beige to badass with her homepage and sales page copywriting. She can eat her body weight in hot chips. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What's most important on a homepage vs a sales page •How to get confident writing about yourself •What should be included on an about page •Another way to think about your 'why' •Where people go wrong with sales pages •How to avoid stale copywriting RESOURCES: •The Prom Queen Website •The Prom Queen on Facebook •Prom Queen Special Offer •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion

"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them." In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach. Using the CliftonStrengths Assessment, Amy helps individuals unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world where EVERYONE knows their strengths, Amy lives, loves and leads using her own strengths to encourage others to do the same. If there is one thing Amy knows for sure, it is that discovering her own strengths transformed her life for the better and for good and she wishes the same for others too! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What gave Amy the confidence to go out on her own in 2020 •What is the Clifton Strengths assessment •Rethinking our approach to strengths •How to use them as an individual •How to use them as an employer / entrepreneur •Why knowing our talents / strengths is helpful RESOURCES: •Amy Pettingill Website •Amy Pettingill on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion

'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose, their point of difference, knowing their brand personality - so their tone of voice but also what it looks like visually and their brand values - so what is it that they stand for. So the benefits of having those key things for example, when it comes to hiring as your business grows, you know what kind of people you want to work with. You can refer back to your values as part of a job listing for example.' In today's episode Kaity is joined by Megan Raynor, a brand strategist and copywriter who loves helping brands work out what it is that makes them awesome. With a background in advertising and fascination for how our brains work, Megan's specialty is finding the overlap between what an audience needs, with what a brand has to offer, then turning that into personality-filled messaging. When not helping brands become the most awesome version of themselves, Megs is chasing after her twin toddlers or running up a hill somewhere. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Diversifying your income stream •Balancing 1:1 client work and having a young family •What is brand strategy •Benefits of having a brand strategy •Megan's experience in agency life RESOURCES: •Megan Raynor Website •Megan Raynor on Instagram •Gin & Juice Boxes Podcast on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course waitlist: kaitygriffin.com/course-waitlist

"Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a new customer if someone is in the top of the funnel because you have to go after really research'y based terms. For example if I'm trying to target people who want to learn how to do Google Ads, I might have to bid on keywords such as 'What is google ads?'. Now that's someone at the top of the funnel, they're not quite product or solution aware yet, they're just asking a general question." Today's episode is a solo ep with me, Kaity Griffin, with some quick tips on comparing FB/social and Google Ads. I touch on the differences and benefits of each and how to approach them differently. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Where the strength of google ads lie in the sales funnel •Where the strength of facebook/social ads lie in the sales funnel •Interruption style marketing vs solutions seeking marketing •The different types of creative for each •The different types of targeting for each •Which works best and in what scenario?And if you're looking to learn more about Google Ads, I'm starting my mini course Google Ads bootcamp on Feb 22, join us here: kaitygriffin.com/bootcamp/ RESOURCES: •Kaity on Instagram •Kaity Griffin website •Google Ads Course waitlist: kaitygriffin.com/bootcamp

"I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what's going on, and at least I understand it. Again, growing the business and understanding how to build a website or being across the e-commerce stuff, I think it's so important to understand your business." In today's episode Kaity is joined by Emma Hill, founder of Sock-It & Co and CEO at Kind Kingsley. SOCK-IT & CO. is Australian Designed and Australia's favourite Non-Slip Grip Sock brand. Releasing one-of-a-kind designs made for comfort but also quality. Enjoy Grip socks that last after more than one wash! Designed for Pilates, Barre Bar, Yoga, at Home or at the Hospital. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Scaling an e-commerce business •Challenges involved in getting an e-commerce store up and running •Choosing the right platforms •The importance of knowing your business before hiring support •Falling in love with digital marketing •Managing stock shortages & manufacturing issues •Getting your hands dirty in your own business RESOURCES: •Sock-It & Co. Website •Sock-It & Co. on Instagram •Sock-It & Co. on Facebook •Sock-It & Co. on LinkedIn •Kaity on Instagram •Kaity Griffin website •Launch Legends mastermind: kaitygriffin.com/launch-legends •Google Ads Course waitlist: kaitygriffin.com/course-waitlist

"Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it's almost unfair for people to say 'oh you need X number of emails (for a launch)' but the fact is, until you're really clear about how you want to connect with your audience, picking a number out of thin air just doesn't seem right." In today's episode Kaity is joined by Prerna and Mayank Malik, the husband and wife team behind content bistro which is a service based business specialising in conversion copywriting for course creators. Co-founder of Content Bistro, creator of Ready-to-Sell ™ and co-creator of Profits on Tap ®, Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Dr. Eric Zielinski, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and others! She is a Copyhackers-certified conversion copywriter and uses her proprietary Connection-Conversion™ framework and Conversion Brew ® process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Maintaining a positive mindset during the pandemic •Working together as a husband and wife team •Discovering copywriting and nicheing into launch copywriting •How no launch is created equal •Considering how you are connecting with people in all aspects of your process •Ways to profitably scale a service based business (that doesn't involve becoming an agency) •How to negotiate price changes with clients & optimising your price point •What services & products Content Bistro currently offer RESOURCES: •Content Bistro Website •Content Bistro on Instagram •The Biz Bistro Facebook Group •Kaity on Instagram •Kaity Griffin website •Launch Legends

"A group coaching program is different to a mastermind. A group coaching program usually you'll have pre-recorded videos and sometimes there will be some element of live support. In my program for example there's a lot of live support whereas some courses are what you'd call an evergreen type course where there's no actual live support from the person teaching you." Today's episode is a solo ep with me, Kaity Griffin, talking about choosing to work with a coach or joining a mastermind. I touch on the differences and benefits or 1:1 coaching, group coaching and masterminds and my experiences being a part of and also creating each kind. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •The difference between group coaching, masterminds & 1:1 coaching •What to look for in a mastermind & what is a mastermind •Potential downsides of a mastermind •What is 1:1 coaching and how is beneficial •How do make sure you get the most out of coaching •The difference between group coaching and 1:1 coaching •How to know what programs to choose RESOURCES: •Kaity on Instagram •Kaity Griffin website •Launch Legends mastermind: kaitygriffin.com/launch-legends •Google Ads Course waitlist: kaitygriffin.com/course-waitlist

"One of the biggest challenges of starting your own business versus being an employee is being accountable to yourself that you've created a business for a reason and it's always remembering that reason. And for me it was that I wanted to help small and medium business owners achieve better results online and the other thing was flexibility. I didn't start my business to be working after-hours in my business, to be working at 9pm at night or on Saturday or Sunday. It did take a little while to figure that out but once I did and keep reminding myself of that, it's that that helps you make those decisions." In today's episode Kaity is joined by Alison Wheeler, Paid Social Specialist and founder of Society State. With over 12 year's experience as a generalist and digital marketer, working in-house for a range of businesses including Australian beauty-care brand Natio, the Territory Insurance Office, Sole Motive (the brand behind Run Melbourne) and more, Ali has developed extensive experience creating and implementing solid marketing strategies. Over the past five years, Ali has focused her experience on digital marketing and Facebook Advertising, falling in love with an ever-changing digital landscape and the results-driven advertising platform. Society State was founded in 2017 by Ali, after reaching a point in her career where she knew her skills, knowledge and advice could have a BIGGER impact working with a variety of authentic and unique brands. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •How every client is different when it comes to social advertising •Going freelance to gain more control & make a real impact for clients •Bridging the leap into full time business ownership with working part time •The challenge of creating boundaries around work, when you work for yourself •Common mistakes folks make when running social ads •Why your business needs to be ready for social ads •Benefits of outsourcing support vs DIY-ing •Benefits of DIY social ads RESOURCES: •Society State Website •Society State on Instagram •Kaity on Instagram •Kaity Griffin website •Launch Legends

'It's ok to set business and personal boundaries. Boundaries have always been a weak spot of mine, because I'm a people pleaser. Being the business owner you will get a lot of people trying to push those boundaries, whether it's client scope creep or wanting you to respond to emails really quickly... More on the course and student side of things, I had to really learn that it's ok to not respond to queries over the weekend. It's not so much other people putting pressure on me it was that I was putting those expectations on myself.' Today's episode is a solo one with me, Kaity, sharing 10 lessons I've learned in 2020, and is our last one for the year. Let's jump in! WHAT I'VE LEARNED IN 2020: •Taking time for yourself •Not making everyone happy •The value of hiring a team member •Social media can be fun •It's ok to set boundaries •Launching the podcast has been fun! •Work with people you enjoy working with And more! I hope you have a lovely summer break and enjoy whatever celebrations you may have, see you in 2021. RESOURCES: •Kaity on Instagram •Kaity Griffin website

"Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they'll sign up to your newsletter and buy from you. It needs to be consistent and delivers information to your customer before they know they need it." In today's episode Kaity is joined by Nadine Nethery, founder of CAN DO! Content and the copywriter for women-led brands who want to attract, intrigue and retain their dream customers strategically. As a strategic copywriter and copy mentor Nadine helps women-led brands create a strategic customer journey that ethically attracts, nurtures and celebrates their dream clients so they get the results and the fulfilment they always dreamed of. Over the past few years she's been lucky to work with incredible women across various stages of their business journey driven to strategically generate sales, delight their customers and create a loyal brand following. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Pricing yourself at the start of your business as a service provider •The importance of copywriting •How to develop a brand voice •Difference between copywriting for service and e-comm businesses •How to do customer research •The process of copywriting •Getting consistency across socials & website •Capturing the right clients at the right end of their journey •What pages to focus on when you hire a copywriter for your website •Finding the right copywriter RESOURCES: •CAN DO Website •CAN DO on Instagram •Kaity on Instagram •Kaity Griffin website

"The idea being that it attracted customers because it was beautiful, but it had the benefit of being natural and happened to be better for your skin!" In today's episode Kaity is joined by Joanna Lehndorf, Founder and Creator of LOVESKIN. In her former working life Jo was a Police Officer and Forensic Photographer. After leaving Police she became a Real Estate Photographer in a franchise business, but always wanted to create something that was truly her own. She didn't set out to create a skincare business, but that came after she started experimenting with making her own skincare in around 2013. After a couple of years making it for herself and friends, she decided to launch a website and it grew from there. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Jo's business being born out of discovering how to fix her own skin •How a career plus early motherhood rut encouraged Jo to re-imagine her work •Using the skills you have to just get started knowing it won't be perfect but it works for now •Having a clear idea of your ideal customer and figuring out where to find them •Deciding when and how to outsource and what happens when it goes wrong •How online courses and coaching supported a 540% growth in a year RESOURCES: •LOVESKIN Website •LOVESKIN on Instagram •LOVESKIN on Facebook •Kaity on Instagram •Kaity Griffin website

"When you're a contractor there's that pressure to perform every single day, it's not the same as an employee. So I was doing that, then on my days off I was hoping and praying that the kids would have a long nap so I could get some work done and then we were packing orders at night!" In today's episode Kaity is joined by Steph Pryor, Founder / Owner of MontiiCo. Steph has an IT background - working as a Business analyst in software development companies. After having her second son she didn't want to continue with the commute to Brisbane, and also didn't want to work part time so she decided to start a business. It started with just Steph working while her kids napped and pottering around a little at night. Her husband packed the orders. They now have 2 warehouses and 9 staff on their payroll. Their products are stocked in over 300 stores within Australia and internationally in 17 countries. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •How covid has encouraged more shared parenting responsibilities & opened up opportunities •Balancing parenting, a contract role and the start up business phase •Bootstrapping a product based business •Benefit of having a supportive & calm partner •Approaching wholesalers & building relationships with stockists •How the business has expanded to have two warehouses, 9 staff and 300 stockists •Getting support as the business grows •The impact of covid on the supply chain •What's next for Lunch Punch and Monti Co RESOURCES: •MontiiCo Website •MontiiCo on Instagram •Kaity on Instagram •Kaity Griffin website

"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great." Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I've done differently or improved and the exact breakdown of revenue. I hope you'll find it helpful to peek behind the curtain. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Going through the numbers of my full launch process •My actual revenue & profit numbers •The impacting factors that made my most recent launch so successful •Reasons for doing an early bird pre-sale to a waitlist •The reality of mailing list conversion rates •Using a mini course as a 'sales funnel' •Percentage of students who took up each of the sign up options •Understanding the warm segment •What is 'earnings per lead' •Warm traffic vs cold traffic percentages •Elements I changed / improved upon for this launch •The power of word of mouth referrals & testimonials from previous students RESOURCES: •Kaity on Instagram •Kaity Griffin Website •Course waitlist for 2021

"We find that with the Chinese factories, they actually like you going there because they want to get to know you. And it's also good because then you get to see what they're really all about. From Australia you don't know what the factory is really like. We are quite particular about the conditions of the factory, the working hours and things like that. So we actually flew over and spent two days there, and made sure that the factory we chose had good hours and good conditions." In today's episode Kaity is joined by Jasmine Wong, Co-Founder of For Mae Collective. Jasmine is a Melbourne Mum of three who started For Mae Collective with her sister-in-law, Deirdre. She's always had an entrepreneurial heart, trying to sell little handmade items even as a young kid in school. In her free time (other than the business!), she's usually out hiking and biking with the family and also finding a few sewing projects to get into. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •The reason for starting For Mae •Conducting market research after having the idea •Combining the business with other projects •The benefit to visiting your factories in person •The direct impact of Covid-19 on manufacturing •The constant learning process of content creation •The realities of maternity leave and having your own business •Teaching your customers RESOURCES: •For Mae Collective Website •For Mae Collective on Instagram •For Mae Collective on Facebook •Kaity on Instagram •Kaity Griffin Website

"I'd been working in web for a long time and then I slowly moved into UX design, which is about designing interfaces, mobile apps, websites etc... So I guess design has always been in my blood. I've always loved design." In today's episode Kaity is joined by Eleanor Cullen, Founder & Designer at We Might Be Tiny. Eleanor is the founder & designer at We Might Be Tiny - a children's tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur and designer of a range of beautiful, minimalist, yet practical tableware pieces that are now loved by children in over 40 countries. She started her business almost 5 years ago while on maternity leave with her son, and grew her business as a side-hustle for 3 years. Last year she finally took the plunge and left her corporate gig to work full-time in the business - which has now grown into a 7-figure business. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Setting up a business whilst still working full time •Knowing when to get support •How to approach wholesale and having international distributors •Having a wholesale agent and how that works •What is Third Party Logistics and how does it work •Attending Trade Shows •What is the We Might Be Tiny point of difference •How to deal with copyright issues •How Eleanor runs the business now vs two years ago RESOURCES: •We Might Be Tiny Website (AU) •We Might Be Tiny Website (US) •We Might Be Tiny on Instagram •We Might Be Tiny on Facebook •Kaity on Instagram •Kaity Griffin Website

"It's really important to me to make (my products) practical, but also as beautiful and as present-like as possible. I just remember myself receiving gifts during that time and how much of a boost it gives you. So my packaging, I spent a lot of time making sure it was as beautiful as it could be so this person gets a full experience, from the minute they open it." In today's episode Kaity is joined by Sonia Fahey, a Founder and First Hand Warrior of Love Your Warrior. This is Sonia's story: At the end of the September 2018 school holidays, I had 4, 13 year old boys arriving at 1pm to do a home economics prac in my kitchen with my son & I'd just been told I had Breast Cancer and would need a mastectomy, chemo & radiation. Don't get me wrong, I had all the usual emotions and fears that come with a diagnosis, but decided that the best way to get through the afternoon was by distracting myself. Because of those funny, hilarious boys who made a fabulous mess and heckled each other all afternoon, it was one of the funniest days I've ever had. They'll never know just how much they helped. Fast-forward to the 26th of July, 2019, I walked out of hospital for the last time and 5 days later, launched my online business www.loveyourwarrior.com.au. Yes, I am completely nuts for doing it this way, but, in doing so, it meant that I could trial a wide range of products and refine my own designs to make sure they were relevant and on-point for each stage of a Warrior's experience. I started small and focused on what I knew best, which was that during cancer treatment I craved softness & comfort, and to feel more like myself at a time when nothing was familiar. I'm not a medical expert, but I am an expert on how I felt during that time and I thought, "if I felt this way, there's got to be others too". I mean, I had insider knowledge, for example: it's not possible in summer to put a scarf on your head in a rush and expect it to be straight and the right way around when you answer an unexpected knock at the door (I started chemo during the Christmas holidays with 3 kids at home, so this happened a lot!). Queue my Easy to Wear Headwear. So I designed and manufactured a range of products that would offer comfort and softness to women undergoing cancer treatment. Love Your Warrior offers Arm & Neck Support Pillows, Luxe Seatbelt Pillows, Surgical Drain Bags and Easy to Wear Headwear, all created in stylish fabrics with maximum comfort and softness in mind. I also have a range of beautiful on-point and relevant Gift Boxes for Surgery, Chemo & Radiation. Since launching in August, 2019 we have helped over 650 Warriors including a large order from the Breast Cancer Institute at Westmead Hospital (which was pretty exciting because it told me I was doing something right!). I feel like we're growing everyday, not profitably YET! But introducing a new product to market, albeit an enthusiastic niche market takes time. I'm here to help as many women as I can feel the benefit of Love Your Warrior because I know from personal experience, it makes a very real difference. Behind the scenes we're delving into a way we can support Aboriginal and Torres Strait Islander women with cancer as they have higher rates and poorer outcomes than non-indigenous women and if you ask me, it's hard enough without everything extra they have to deal with. I can't wait to see where our hard work takes us. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •The benefit of running multiple businesses before your current business •Creating a business / products that you were craving •The challenges of bringing a new retail product to market & explaining what they do & why they help •The cliff I had to jump off the night I launched my website with a big bald image of my...

"It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the product. Whereas working in a service based business, I was the product and it was a lot more confrontational because it felt like I was selling me." In today's episode Kaity is joined by Sarah Cross, a Product Expansion Business Strategist. Sarah is a Product Growth Strategist and Business Coach that works with creative women in the homewares and lifestyle industry. She helps identify and drive new opportunities and revenue streams that help her clients grow million dollar businesses. In this chat we chat about switching from e-commerce to a service based business, scaling your business, pricing for profitability & the benefits to upsells and bundles in e-commerce. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Sarah's background in hospitality and catering, to e-commerce •The need for diverse income streams in a business •People do business with people •The reasons she sold her e-commerce business •The switch from e-commerce and service based businesses •How to price your products •Benefits of upsells and bundles vs sales and discounts •The keys to scaling and profitability •Using LinkedIn for business growth RESOURCES: •Sarah J Cross Website •Sarah on Instagram •Sarah on Facebook •Kaity on Instagram •Kaity Griffin Website

"I had only really thought about the (social media) management side of things... And it wasn't until I was helping a friend with her social media and I was teaching her those skills that I realised how much I love teaching." In today's episode Kaity is joined by Lily Carter, Digital Marketing Specialist and owner of SHE Marketing. This year Lily started her passion project which is SHE Marketing. She offers social media services including management and coaching. And she recently launched Google Ads services (someone pretty cool polished up my skills recently!). In this chat we chat about overcoming self doubt and starting a side business whilst still working full time, what social media management is and the different services Lily has created. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Overcoming self-doubt and taking the leap •Balancing a full time job and starting your own business •Having the support from those around you to start your own business •The common elements between Facebook Ads & Google Ads •What is social media management •How to embrace a client's tone of voice •Realising that teaching / consulting was also a passion of Lily's •How to price yourself as a service provider •Having boundaries around client communication •How to work with Lily •Big plans for SHE Marketing RESOURCES: •SHE Marketing Website •SHE Marketing Instagram •Kaity on Instagram •Kaity Griffin Website

"You might be thinking 'I'm not quite ready for a VA, I don't think I'll have enough tasks for them' but the best thing about hiring on a platform like Upwork is that it's hourly based. You pay per hour and their time is recorded, so it's very safe and you're not going to get scammed of your time or your money, you only pay what they work for you." Today's episode is a solo one with me, Kaity, sharing my experience working with a VA, how I do it effectively and what it means for scaling my business. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •How to know if you could use a VA •Dividing all your business tasks into four different categories •What kinds of tasks can you use a VA for •How I've used a VA in a business •Why you should hire before you think you're ready •How to hire a VA & where to find them •How to write a job description for a VA or contractor and how to select the right person •The best ways to train and communicate with VA's and team members •What having a VA allows me to do in my business RESOURCES: •Kaity on Instagram •Kaity Griffin Website

"We started contacting suppliers, which is actually a lot harder than you'd think, due to the language barrier and the suppliers already having premade wrap carriers. But we didn't want that, we wanted to create our own with our own designs." In today's episode Kaity is joined by Madison Bognar and Georgia McClure, co-founders of Joey Baby Wraps. Joey Baby Wraps make stretchy wrap carriers that are made to mimic the womb. Joey is the creation of two sisters, Madison & Georgia, from the Mornington Peninsula, Victoria. The idea to create stretchy wrap carriers was born over a breakfast catch up, there was no intention of starting a business together but one short brunch later (while both pregnant) the ball for Joey had begun rolling. Both Madison & Georgia are lovers of baby wearing and believe baby wearing is fantastic in assisting with bonding and developing a beautiful attachment between baby and parents. Joey's stretchy wrap carriers not only give parents an extra set of hands, but also assist babies with naps and getting through that fourth trimester. Joey wraps come in a variety of prints and colours, something to suit everybody and every outfit. In this chat we chat about starting a business during the pandemic with your sister and with young families. They share their manufacturing journey and how they've built their following for the brand as well as the online marketing strategies they've employed. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Why they started Joey Baby Wraps •How they found their manufacturer •Instagram being about building relationships •Finding stockists •Starting a business during covid plus having a young family •And what it's like working with your sister •Advice for starting a manufacturing business •What's next for Joey baby wraps Also if you're interested in learning how to nail your Google Ads, my course 'Profitable Promotion' is now open. More info here: sundaydigital.com.au/profitable-promotion/ RESOURCES: •Joey Baby Wraps Website •Joey Baby Wraps Instagram •Joey Baby Wraps Facebook •Kaity on Instagram •Kaity Griffin Website •Join my online course Profitable Promotion

"When everything shut down, down here, we started a group called 'Plug a Business Tasmania' and it took off really rapidly. I worked on it a lot to engage with the community, particularly the business community... By default we were seeing buying and selling through that group. I'd also received copious amounts of messages from business people who were really hurting and were really benefiting from these sales. So I thought to myself, there needs to be a more sustainable way for us to continue this buying and selling, because we didn't know what tomorrow would hold." In today's episode Kaity is joined by Janelle Larkin, entrepreneur and creator of Buy from Tasmania. Janelle loves her home state of Tasmania so when COVID hit, she used her skills in business, marketing and social networking to grow a Facebook group called "Plug a Business Tasmania". This group kept small businesses and the community connected during shutdown. Soon realising businesses needed a different way to sell and grow during social distancing, Janelle, with the help of a gun local web designer, developed an online multi-vendor marketplace called Buy from Tasmania. A state based version of Etsy with multiple shop-fronts and one cart. In this chat, we will be talking about owning a business and raising your family, how Janelle wanted to use her experience in the non-profit sector to help her fellow Tasmanians during a time of crisis and how Buy From Tasmania has become more than just a multi-vendor marketplace. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Janelle's career background •Balancing working with your partner •And balancing working in your business and parenting •Sharing entrepreneurship with your children •Janelle's reasons for starting Buy From Tasmania •Her vision for the future of the site •The importance of having a community when you're a woman in business •Janelle's advice for people starting or growing a business RESOURCES: •Buy From Tasmania Website •Buy From Tasmania Instagram •Buy From Tasmania Facebook •Plug a Business Facebook Group •Kaity on Instagram •Kaity Griffin Website •Free Google Ads Bootcamp

"We were doing the markets, it wasn't making a lot of money but it was really about getting the face to face contact with the customer. And really understanding what the customer wants, in real time. It's amazing to think that it came from just making it in our kitchen and selling it at little markets, to now having these big machines that make huge batches, but it still follows the same process, in that it's all being handmade." In today's episode Kaity is joined by Emma Cook, Founder and Director, The Australian Natural Soap Company. Humble beginnings had Emma, a journalist, and her husband, Anthony, a Doctor, making soap in their kitchen after they grew tired of seeing nasty sulfates, parabens, detergents, and artificial fragrances amongst other irritants in store bought soap. Friends and family eventually cottoned on to their new hobby and fell in love with the all natural, vegan, palm oil free, sulfate free, paraben free, detergent free sudsy creations. A love that eventually outgrew Anthony and Emma's kitchen and found them opening their first shop at South Melbourne market in 2013, where their soaps still have a loyal customer base. Fast forward to today, and their soaps can be found in hundreds of stores across Australia and the world. But they are still all handmade in Dandenong, Melbourne. At the ANSC they believe that our environment knows best when it comes to nourishing, and sustaining healthy beautiful skin. They only use the highest quality plant oils to create soap, and a skincare range for all skin types - even the sensitive little souls! The beautiful fragrances are created with pure essential oils, each with their own unique benefits. They have strict policies against animal testing and the use of palm oil, each product is guaranteed cruelty free, vegan, and palm oil free! In this chat, we will be talking about how the transition from making soup in the kitchen to expanding to markets, retail stores, two factories and now a global e-commerce store. We discuss the surprising upsides discovered through-out Covid-19 and how parenting can refocus your priorities. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •The beginnings of The ANSC •The benefits of working in a partnership •How Emma and her partner Anthony bootstrapped their business •How they started at markets & transitioned to a permanent stall & retail store •From manufacturing at home to managing two factories remotely •How parenthood changed Emma's approach to business •The surprising upsides discovered during the pandemic •How The ANSC has shifted focus to online retail RESOURCES: •The Australian Natural Soap Company Website •The ANSC Instagram •The ANSC Facebook •Kaity on Instagram •Kaity Griffin Website •Free Google Ads Bootcamp

"It was unbelievable, that first year of research and trying to find a printer. Because it's different with books, you've just got to find a really good printer... It was so hard, because I really wanted to get the books printed in Australia - that was my biggest thing at the start - but it was just impossible. Once you look into prices, it was just so expensive." In today's episode Kaity is joined by Martha Vivian. Mum, wife, entrepreneur, Martha is the founder of luxury keepsake book company Truly Amor. Inspired by her own experiences of wanting to capture her growing family's precious moments, Martha identified a gap in the market for premium quality journals. After 15 years as a graphic designer in the advertising space for a global mass media & publishing company, Martha launched her journals a little over a year ago and hasn't looked back. Martha's goal is to provide her growing Truly Amor customers and community with an incredible experience with her timeless journals that connect the mind with the hand to create handwritten, prompted keepsake journals that are as precious as the moments they capture. In this chat, we will be talking about how the dilemma of working motherhood spurred her into creating her own business, how her background assisted its growth and what marketing tools have really worked for Truly Amor. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Martha's background before starting her own business •Why she created Truly Amor •How Martha focused on Instagram in the beginning •Recognising how important visuals are to any online business •How Truly Amor has been so successful so quickly •The importance of offering free shipping & capturing reviews •What her days look like being a wife, mum & entrepreneur •Why she's ready for a warehouse space •And what's next for the Truly Amor product line RESOURCES: •Truly Amor Website •Truly Amor Instagram •Truly Amor Facebook •Kaity on Instagram •Kaity Griffin Website •Profitable Promotion Waitlist

"For me it was that I've always lived a really active lifestyle, and I couldn't keep working out in the clothes that I was in because they were really restrictive and... didn't fit! And the only other thing that was on the market at the time was 2XU and they were $200 for a pair of tights, which you could see straight through! So it wasn't an option, you know, seeing my mumma bum as I'm squatting..." In today's episode Kaity is joined by Sinem Ibrahim, founder of Maze Activewear. Sinem is a mum of three, with a background in psychology, digital marketing and a love for building businesses. After being dissatisfied with what was available at the time of her first pregnancy, it was during her second pregnancy with my daughter, that Maze Activewear was also born. Sinem decided to make her own pregnancy and nursing activewear that she felt comfortable wearing not only at the gym and during Pilates classes, but also when spending time at the park with her son whilst multi-tasking and feeding her daughter. She realised then that so many other mums in her stage of life as a busy mother might also be looking for good quality, comfortable and attractive activewear. In this chat, we will be talking about building an activewear brand and how to start manufacturing textiles. We talk about working with micro-influencers and alternative ways to find your audience online. We also touch on the challenges of working full time, running a business and parenting three little ones during stage 4 lockdown! Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Why Sinem started Maze Activewear •What it's like working with influencers •How to navigate a influencer collaboration doesn't go well •The diverse marketing strategies Sinem uses to build Maze •What it's like working in the maternity wear industry •Running a business with three kids while in stage four lockdown •How the business impacts on marriage •Why you need a support crew RESOURCES: •Maze Activewear Website •Maze Activewear Instagram •Maze Activewear Facebook •Kaity on Instagram •Profitable Promotion Waitlist

Today's podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they're so incredibly valuable for your brand. So if you've got a google ad account and you're not utilising shopping campaigns yet, this will be a great introduction for you. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Overview on the different types of ads in your google ad account •The difference between search ads and shopping ads •Why shopping ads are valuable and can be more profitable for e-comm brands •How to optimise your shopping campaigns •Using them to discover converting search terms •An explanation on how bidding works in google ads I also wanted to share with you that I was nominated for an Aus Mumpreneur People's Choice Award and would really appreciate your support. To do that click here and scroll down to category number 8. Thank you! And if you're interested in the next round of my flagship course, early-bird registration to my 'Profitable Promotion' opens on the 31st of August and you have to be on the waitlist to receive the info & early-bird pricing. RESOURCES: •Mumpreneneur Voting (category 8) •Join the waitlist for the Earlybird registration for my Profitable Promotion course •Kaity on Instagram •Kaity Griffin Website

"What we'd produced for children was so incredibly niche, and in order to get to a point where I could pay myself a wage, I was going to need to do something else. I was still getting lots and lots of emails, and at this point I was still going to markets and I was talking to customers all the time... So I was talking to a lot of parents and their children we're coming up and saying 'Oh we love your shoes, it's like walking on air and they wouldn't wear anything else' then the parents would say 'I want what the kids have got!'" In today's episode we have Jane Robertson the owner & founder of Millwoods Shoes. Millwoods was conceived when founder and mum of three, Jane, saw a need for gorgeous children's footwear that didn't break the bank. Realising she wasn't the only Mum seeking out fashionable yet practical shoes for her little ones, Jane set out to design a range of high quality shoes that are beautiful, affordable and most of all comfortable. And so, Millwoods was born. It wasn't long before mums also began to crave the same style and comfort as their kids, and Jane went back to the design board to bring to life a women's range of stylish, fashion forward and ultra-comfortable women's shoes. Perfect for the mum on her feet, to a casual catch up or elevated office wear, Millwoods shoes have become a timeless and versatile addition to any wardrobe. Being regionally based in Wagga Wagga NSW (her excuse for many late night online shopping antics), Jane has worked to deliver an online shopping experience that takes the guesswork out of kids shoe sizing. Millwoods handy (may we say ingenious) printable PDF designed to accurately measure little feet. It's our promise to you that Millwoods will continue designing and crafting beautiful, high quality shoes that reflect a brand that is fun, durable and affordable, backed up with outstanding customer service and a wonderful shopping experience. In this chat, we will be talking about starting a product-based business, handling design, manufacturing and importing. The importance of supporting regional and Aus based business coupled with the realities of manufacturing. How hard those first few years really can be and how naivety can be your ally when starting a business. Plus the way Jane has diversified, found her customers and found success. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •What made Jane want to start a shoe range •What it feels like to invest everything in your business •The difference in market between creating kids shoes vs shoes for women •The downfall of designing a product for your own needs •How Jane found her customers •Her view on commitment, hardwork & serendipity •How has Covid impacted the business •How Facebook ads changed the game for Millwoods •About Jane's passion for supporting business in regional Australia RESOURCES: •Millwoods Shoes Website •Millwoods Shoes Instagram •Millwoods Shoes Facebook •Kaity on Instagram •Kaity Griffin Website

"I spent that 14 thousand dollars, and I don't look at those ads as being an expense because [...] I've done the hard work by crunching those numbers using that goal setting calculator and looking at past performance." In today's episode, I'm going to debrief my Google Ads course launch. We will be talking about how that launch went and what lessons can be learned from that. When launching my course I use the same philosophy that I use with both running ads for my clients and teaching my students how to run their own ads. The process includes setting goals and expectations, analysing stats and optimising. I am going to give you an overview of the process that I use for the launch of my course and the method I use to get people enrolled. I will also share some real numbers and stats as they are very valuable in understanding how you can extract meaning from the data. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •How long it took Kaity to develop her online course •What king of mething Kaity used for her course's launch •Why Kaity changed the course launch method •What does the bootcamp method involve •How many people enrolled to the free course •What platforms Kaity used for the promotion of her course •How much Kaity spent on ads •How to make your ad spend to be profitable •What each day of the bootcamp was about •What was the conversion rate that Kaity got from her free course •How Kaity used ads to attract people to try the bootcamp •Why optimising is crucial •Why Kaity had to push back the launch of her course •What elements can be included in the optimisation process RESOURCES: •Kaity on Instagram •Kaity Griffin Website

"When you think of your brand, you've got to be looking at what your mission is, what your vision is, what your values are, what your the ideal customer, your tone of voice and what is the look and feel, which is usual the last part of your strategy, but also another critical part, is your messaging." Why is being consistent across your platforms, having a clear brand strategy and nailing your brand on Instagram so important? Understanding how to brand and market your business effectively is one of the trickier parts of owning a business and converting sales. Having a brand strategy allows you to be clear about your brand and your marketing so that dream customers instantly connect with you. In today's episode we have Kristy Dinuzzo who is a brand and marketing strategist, who's obsessed with helping female founders gain clarity and confidence around their brand and marketing. With over a decade of marketing, branding and advertising experience Kristy knows a thing or two when it comes to creating a stand-out brand. After running her own successful 6-figure e-commerce business, with a passion for the start-up phase and looking for a fresh challenge, Kristy started Secret Sauce Agency in late 2019 where she utilises her unique blend of marketing, branding and advertising experience along with her passion for teaching, to help businesses nail their branding and marketing strategies. In this chat, we will be talking about how to nail your branding on Instagram, the difference between service based and ecommerce businesses on Instagram and in brand strategy in general and how Kristy has experience across both types of business. Kristy also shares her strategy for warming up leads via the DMs, keeping your 'link in bio' system simple and so much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Why Kristy started Secret Sauce Agency •What is a brand strategy and why we need one •Key tips on how to drive brand strategy on social media •Why a consistent website is just as important as your social media content for the customer journey and sales conversion •Why Kristy focuses on Instagram bios •A reminder that your products or services need to be high quality & targeted at the right audience ie. 'you can't polish a turd...' •What are the main differences between ecommerce and service-based business when it comes to content pillars and brand strategy •What are content pillars •An insight into starting a business on Instagram before having a website setup •Why Kristy prefers DMs over a linking system on Instagram •A strategic approach to the 'link in bio' on Instagram •What it was like for Kristy transitioning from an e-commerce business to a service-based business RESOURCES: •Secret Sauce Agency Website •Secret Sauce Agency Instagram •Secret Sauce Agency Facebook •Kaity on Instagram •Kaity Griffin Website

"I optimize everything to make sure that I'm getting better results each time, and that's what you need to do with your ads all the time as well." This month I celebrate one year of having my business so I decided to do a recap of how this year went for me. I'll be talking about how much I've spent on ads, what I've invested in, how I've built my business and what were the key lessons and some of the takeaways. Sunday Digital is my digital marketing agency. We specialise in Google Ads, and I also have an online course where I teach small businesses how to grow profitably using Google Ads. As a digital marketing agency we look at businesses from a holistic perspective and develop a tailored approach to reach business owners' goals. DISCLAIMER: I'm very conscious of the fact that this episode is coming out at a time where a lot of people are facing real business hardships. This episode is not meant to make you feel like your business is less than or that you are not worthy. However, I will be talking about revenue numbers, so if you recently lost your job or your business is struggling, it might be not the right time to listen to this episode. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •What is Sunday Digital about •Why Kaity started her business •How Google Ads course was born •What is the course about •What Kaity did to build her email list at the start of her business •Key lessons that Kaity learned •How Kaity gets new clients •What is stopping ads from being effective •What Kaity invested in •Platforms she uses for her business •What Kaity is looking to invest in the future •Next steps Kaity will take to grow her businessRESOURCES: •Kaity on Instagram •Kaity Griffin Website

"When you step into that purpose and values part of your brand and you start creating messaging around it, things like social media or blogs, or PR, any sort of communication platform, become more than just people reading it and liking it. It becomes about the impact that you're creating by putting that piece of content out there." How well do you know your brand and its purpose? Knowing your brand really well helps you to market it more efficiently, be more confident when talking about its purpose and easily pitch it to new clients, it also helps you to better represent your brand. That's why a brand strategy is essential for not losing track in your brand's journey. A great brand strategy reflects your purpose and values as a business owner first in order to create a brand that people could trust and relate to. In today's episode we have Serena O'Brien. She is a purposeful brand facilitator and a founder of a boutique brand strategy agency, Speak Out Studio, based in Prahran, Australia. Their agency has one aim - to genuinely support business owners in building a clear and confident relationship with their brands. They have a different approach to building brand strategies where your purpose and values, as a business owner, are a stepping stone for the foundation of a confident brand. Serena has worked with major international brands such as Toll Group and Bertolli Olive Oil, and she has also worked predominantly with purpose and values driven women in business to help them build clear and confident relationships with their brands. She believes that brands should connect with people and that's why she focuses on humanising and personalising them. In this chat, we will be talking about what is purpose driven business, why purpose is important for your business success and much more. WHAT YOU'LL LEARN FROM THIS EPISODE: •Who Serena is and what she does •How she started running her own business •Was Serena doing social media management before starting doing brand strategy •Is brad strategy creation similar to social media management •What is branding and why it's important •What is purpose driven brand •Does the purpose have to be individual or more concentrated on your customers •What is Serena's approach in building brand strategies •Does purpose driven strategy applies to ecommerce businesses •What if people don't like your brand's purpose •Why women should get paid for the work they are asked to do for free •What is Brand Plan and what can people learn in this program •How can people join this program •Why Serena moved this program online RESOURCES: •Speak Out Studio Website •Speak Out Studio Instagram •Speak Out Studio Facebook •Kaity on Instagram •Kaity Griffin Website

"First, looking at some of your competitors, seeing what they're using . Of course, don't just copy their whole hashtag set because it's not always gonna work for you the same way it works for them." Most of the business owners find social media complicated and time consuming. Social media marketing is something that needs to be consistent and well thought out. While some struggle with it themselves, others turn to social media marketing agencies that love social media intricacies and can really help their clients to engage their audience and bring in new customers. In today's episode we have Chelsea Berman, an owner or Blossom Media, a social media marketing agency. Chelsea dropped out of her university course to pursue a career in marketing. While working for other companies like Mogrify and SBJ Studios she gradually built her own business and now she is solely working on it. With vast experience in marketing she is now helping other ecommerce business owners with their social media marketing. AND if that wouldn't be enough, Chelsea is also a singer and a songwriter. In this chat, we will be talking about how to maximize your Instagram account for really great results, how Chelsie combines Instagram with Facebook Ads advertising, what it's like to be a young entrepreneur and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Who is Chelsea and what she does •What is Chelsea's goal to be a young business owner •How Chelsea transitioned from social media marketing as a hobby to a business •How she develops marketing strategies for different clients •What are the main differences in running a social media account for ecommerce and service-based business •How to get your post mix on your social feed right •What kind of quotes work for Instagram •What to look for in your insights •How to do a hashtag research •A third party apps that Chelsea recommends for beginners •Are DMs a really important part of Instagram strategy •Does DMing increases your visibility on Instagram •3 main tips for having a successful Instagram account •Is Instagram followers quality more important than their quantity •How does Chelsea combine Instagram strategy side with Facebook side •Does Chelsea manage both Instagram and Facebook for all of her clients •Things you should be doing with Facebook Ads •How to create Facebook and Instagram Ads correctly •Has being a young entrepreneur have an impact on Chelsea's friendships •What are the best and the worst things about running a business RESOURCES: •Blossom Media Instagram •Chelsea's LinkedIn •Blossom Media website •Chelsea's Music Page •Kaity on Instagram •Kaity Griffin Website

"There's a lot of misunderstanding around PR and what it is but what people most think that it is, it's publicity or getting coverage in media outlets (...) But actually it's really about reputation building and awareness building, trust building." There's a lot of misunderstanding when it comes to PR and not everyone knows what it's actually for. PR, or Public Relations, is really all about the company's positive reputation and trust building. It includes all social interactions with existing and future clients or business partners. As social media is now the number one way for brands to engage with people and find new clients, it's becoming one of the most important places to use PR to build your brand's reputation and create new relationships with customers. In today's episode we have Katie Martel. Katie is a founder of Croft PR and has 14 year of experience in PR. She and her team help passionate business leaders achieve incredible impact, results and growth through brand content and PR strategies. She's worked on world winning campaigns for brands like the APA, an Australian Physiotherapy Association, and brands like Medela and Rosella, just to name a few. Katie also teaches small business owners how to do their own PR, and it's perfect for smaller businesses that don't have the funds to hire a PR specialist and don't have the knowledge to do PR themselves. In this chat, we will be talking about what PR is and share some great tips on how to effectively use PR to create an impact for your business and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Who is Katie and what she does •How motherhood changed Katie perspective in business •Did Katie have a career crisis when she got pregnant •What is PR? •Are social media partnerships considered as PR? •Are people actually doing PR but don't realise that they are doing it? •Is PR an encompassing name for the different tools you can use? •Can you combine organic PR strategy with paid ads strategy? •What made Katie to specialize in PR •What made Katie to start her own PR business •How long does she have Croft PR business •What things do you need to look for in a PR partner •Does Katie believe that all the concepts in her course can be used by anyone •Can everyone do PR? RESOURCES: •Katie's Instagram: https://www.instagram.com/croft.pr/ •Katie's Facebook: https://www.facebook.com/croftpr •Katie's LinkedIn: www.linkedin.com/in/katie-martel •Thriving through COVID19 group: https://www.facebook.com/groups/527152524895728/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website

"You have to take SEO into account when you're writing a web copy because people are searching online. And Google reports something like 51% of shoppers who research a product online before making a purchase. So if you haven't considered your SEO then you're just not gonna be found by those people, they're not gonna come across your product." When starting a brand a lot of the business owners put their attention to their company's logo or a stunning website design that would bring new customers in. However, that's not all. Copywriting is another crucial thing that shouldn't be neglected. It helps to really set your brand apart from your competitors and to really connect to your customers on a deeper level. Some business owners occupy themselves with copywriting but it's a very time consuming activity and not every business owner has the time to get it just right. That's why some of them turn to copywriting agencies that do exclusively that. In today's episode we have Nell Casey. Nell owns a Fete Creative, an ecommerce copywriting agency in Melbourne, Australia. She works for online brands and helps them to transform a really boring and generic web content and product descriptions into personality packed copy that turns website browsers into buyers. In this chat, we will be talking about how to develop your company's voice and let your products speak for themselves, how to get your product descriptions right not only for people but also for Google, how Nell got into copywriting and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Nell's background and what she does •How Nell got into copywriting •What made her specialise in ecommerce side •Do you need to work extra hard as an ecommerce brand to attract buyers •How to stand out as an ecommerce business •What are the don'ts of copywriting •Using copywriting as a retailer of other people's brands •Tips for people who want to rewrite their product descriptions or the copy on their website •What are the metrics that you need to look at to evaluate the performance of the new copy •What are the key pages on your website that need to speak to your consumer •Buyer's guide and its importance in bring new customers •How to develop your tone of voice for your brand •Should you talk with your past clients and customers about their experiences with your brand before hiring a copywriter? •What are some smaller brands that are really killing it with their copywriting •Do you need to be consistent with the tone of voice of your brand throughout all aspects of your business •How to incorporate SEO into your copywriting •Does Nell get clients who don't know who their customer is •Tips on writing product copy •Things to look for when outsourcing a copywriter RESOURCES: •Nell's Facebook: https://www.facebook.com/fetecreative •Nell's Instagram: https://www.instagram.com/fetecreative/ •Nell's LinkedIn: linkedin.com/in/nellc •Fete Creative website: www.fetecreative.com.au •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website

"It's a very anxious time and you wanna get things right from the very start. And rifling through bags at 2AM in the morning, telling your birth support partner that you need a black singlet or a maternity bra, and they go through the whole bag and chuck everything out - it just adds to that tension." In today's episode we have Sally Branson, who is an ecommerce business owner. In 2019 she launched a brand called The Suite Set. Their mission is to help mothers make the transition to motherhood as seamless and streamlined as possible. Sally had two boys, nineteen months apart, and she understands the desire to be super organised and have everything ready before the baby comes. After all, mothers and families feel a lot of pressure to be as best prepared as possible. And there's so much preparation! That's why they created The Suite Set, mindfully made packing bags for everything you might need to take to the hospital to welcome your baby. Each reusable set comes with labeled packing bags and detailed, colour coordinated instructions on how, what and why to pack. In this episode, we will be talking about how to organically grow your business, how to deal with career grief after becoming a mom, Sally will give some self-care tips for moms during stressful times and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Sally's background •How Sally recognised that there's a niche in the market for her product and how she build the business around it •Was the information side of Sally's business evolved organically or was it planned from the beginning •How she gets revenue from what she does •How Sally organically marketed her product •How to process career grief when after becoming a mom •How moms can take care of themselves pre and post COVID-19 RESOURCES: •Sally's LinkedIn: linkedin.com/in/sally-branson-63b087a8 •The Suite Set website: https://www.thesuiteset.com/ •The Suite Set on instagram: https://www.instagram.com/thesuiteset/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website

"If you're just starting out in the first few years, choose one to two areas that you think are gonna work or you know it's gonna work and just focus on them without taking the next approach. You don't have to be everywhere, you don't have to be all things and chase every shiny tactic." When you start an ecommerce business, it's really easy to get overwhelmed by all the things that need to be done. It might be writing blog posts, planning your email marketing, social media strategies... It can be a lot at times! That's why it can be very beneficial to have someone from the outside to bring some structure into your business and have all the processes streamlined and simplified. This can really help to grow your business faster and bring peace of mind at the same time. Today's guests Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that they are really supported. In this episode, we will be talking about how Lisa transitioned from corporate to coaching, why she pivoted and went down the ecommerce path, what are the common things that a lot of business owners have that are keeping them stuck and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Lisa's background and what she does •Did Lisa have difficulties maintaining her job and also spending enough quality time with her kids •How Lisa developed the love of ecommerce •What are the things people really need to think about when starting their business •What is the resistance for people to do the tasks related to their business •What are some key elements that lead to a successful ecommerce brand •How Lisa works with her clients and for how long •Do people get results quicker when getting support from the outside? •Does Lisa only work with startups in their initial starting phase? •What are some of the non-negotiable marketing tactics when it comes to an ecommerce business •Don't business owners focus on their websites as much as they should be? •Lisa's tips on email marketing RESOURCES: •Lisa's Instagram: https://www.instagram.com/lisabyrnemarketing/ •Lisa's website: https://www.lisabyrne.com.au/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Masterclass: www.sundaydigital.com.au/masterclass •Kaity Griffin Website

"A lot of people that don't do it, say that we just get paid for everything. I think that's definitely a big misconception. They think that every job we're posting, we're getting paid for, which is definitely not the case. Especially at the moment, and when the bushfires were happening as well. That was a time where a lot of brands were like, we don't want to do brand marketing. And currently a lot of brands don't have the budget to do marketing [...], which is why I'm doing a couple more unpaid jobs than I was, just because I know they are small businesses and it's nice to help them out." Influencer marketing is a popular way for businesses to attract new customers. However, when we talk about influencer marketing, we usually concentrate on the benefits the businesses get from it, and rarely talk about it from the influencer's perspective. Today's guest is Charis Uppal from Sydney, Australia. She is a fashion, travel and lifestyle influencer and also an eCommerce business owner. As an influencer she loves working with brands that have a message to share and fit with the aesthetics of her feed. She has worked with brands such as Sass and Bide, Revolve, Next AU, just to name a few. In this episode, we will be talking about how to pitch for an influencer as a brand and how to work with the influencers in a way that is authentic and doesn't feel like a spammy ad, what sort of things go in the background of creating content and what makes it a successful collaboration for both the brand and the influencer and so much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Brief introduction of Charis and what she does •Did Charis organically grow her following? •What's the best way to organically grow your following •What was the process of getting involved in starting to work in influencer partnerships •How Charis negotiated her first collaborations with brands •How does Charis decide is she wants to partner with a brand •Do brands need to approach Charis directly or through her manager •Do influencers get any insights or statistics from the brands on how the collaboration worked out •Should brands proactively provide feedback to the influencers? •Tips for new brands starting influencer marketing •Do influencers have freedom in creating their content or is it a more restrictive process •How Charis manages the ratio of paid and unpaid content on her feed •Does Charis get any negative comments and how she deals with them •Did Charis have any bad collaborations that she wouldn't do again •Do influencers need to sent the content to the brands for an approval •What are the biggest misconceptions about influencers? •What impact COVID-19 had on influencers •What pushed Charis on having her own fashion brand Silk Wolfe •How Charis finds balance between being an influencer and managing her own business •Does Charis use influencers to promote her brand? •What are the strategies on having engagement on paid content •What makes a great brand pitch to an influencer RESOURCES: •Charis's LinkedIn: linkedin.com/in/charis-uppal-b4014a62 •Charis Pixie Instagram: https://www.instagram.com/charispixie/?hl=en •Silk Wolfe website: https://www.silkwolfe.com/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Masterclass: <a href="http://www.sundaydigital.com.au/masterclass"...

"Coming back from the second child, I actually experienced, what I call, the maternal world bias happening in the corporate company that I worked for which is really not about my capacity as a mother (...) but they just felt that for some reason now that I have children, I'm not as capable as I was before." Imagine a world where women would have to sometimes choose their family over their career... Oh wait, we're living in this kind of world! Starting a family and also keeping your career going should be a compatible way of living, however, some companies don't see this issue women face and choose to ignore it. For women who find themselves not being as valued in their jobs after they start having kids, it's a breaking point where they decide to change something, and some of them even start their own businesses in order to create a life where family and work go hand in hand. Today's guests Jessica Osborn. She is a business coach and marketing consultant for female coaches, consultants, and service professionals who want to grow and scale their business while achieving the lifestyle they aspire to. As an active host of the 1,000-strong online business community My Tribe, Jessica shows her passion for supporting women to overcome limiting beliefs, command their worth and succeed in business. Over the last 10 years, Jessica has also founded two successful online businesses of her own. In this episode, we will be talking about how to develop that ideal customer avatar, how to pivot your messaging during this time of uncertainty, Jess will also give great advice on how to go easy on yourself when you don't feel as productive as you normally are and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Who is Jessica Osborn and what she does •How Jess got into coaching other service based businesses •Are women still finding it difficult to come back to work after having kids •How to get around having young kids and building your business •How to separate home life and work life when working from home •Jess's advice on structuring your work day •Online tools recommendations for planning •The process behind figuring out who your ideal client is •Resources to help you build your ideal client avatar •Do businesses need to pivot their marketing messaging during the pandemic RESOURCES: •Website: https://jessicaosborn.com/ •Customer Avatar Worksheet Freebie: https://jessicaosborn.com/customer-avatar/ •Online Masterclass: https://jessicaosborn.com/define-your-ideal-customer-workshop/ •Facebook: https://facebook.com/jessicaosborn.bxcoach •Instagram: https://instagram.com/jessica.osborn/ •LinkedIn: https://linkedin.com/in/jessicaaosborn/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website

"Because Google is cleverer than that, they can spot related words. They'll scan your website and as long as you have clear language, they will be able to tell what you are providing there. " Promoting your business is hard work. The most popular way of bringing attention to your business and finding new customers is paid ads that can be used throughout various platforms, such as Google, Facebook or Instagram. But there's one more way that not many people understand or take the time to get to know, and it is SEO. SEO can bring organic growth to your business and it's not as hard to learn when you get the hang of it. Today's guest is Sophie Caldecott. Since getting her MA in magazine journalism at City University of London almost a decade ago, she's worked for companies like The Ethical Fashion Forum, Verily magazine, and Marie Forleo, and writes for publications like Harper's Bazaar, Brit + Co, and Darling, alongside her work teaching creatives and small business owners to grow their website traffic with her uniquely intuitive approach to SEO. Sophie believes in doing less but doing it well and is obsessed with SEO as a slow living-friendly growth strategy. In this episode, we will be talking about how to use SEO to grow your organic search traffic, Sophie will break down some strategies in using SEO as a long-term growth strategy and also how the pandemic has been affecting the way people are searching on Google and much more. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Who is Sophie Caldecott and what she does •Why Sophie loves SEO so much •Where do you start when it comes to SEO? •How to choose the pages you want to optimise? Which page has a priority? •How to choose keywords that people will actually use to find your website •Is SEO a quick fix or a long-term play •What are the best SEO practices •Tips on keeping the new website visitors on your website RESOURCES: •Website: www.sophiecaldecott.com •Instagram: https://www.instagram.com/_by_sophie_ •Sophie's LinkedIn: www.linkedin.com/in/sophie-caldecott-95986b61 •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Free Masterclass: www.sundaydigital.com.au/masterclass •Kaity Griffin Website