Pricing When Clients Are Struggling: Should You Lower Your Prices?

Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price costs you, and why holding steady isn't as unfair as it feels.Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network