Pricing When You Don’t Trust Your Sense of Value - S01E32

Episode 32: Pricing When You Don’t Trust Your Sense of Value Eps 32 - Pricing When You Don’t Trust Your Sense of Value Pricing should be simple, shouldn’t it? Work out the time, add the costs, decide the margin, send the quote, float away looking financially competent. Lovely. Except for many neurodivergent business owners, pricing is rarely just maths. It gets tangled up with self-worth, rejection sensitivity, time blindness, imposter syndrome, financial instability, and the quiet horror of someone saying, “Is that your best price?” In this episode, we unpack why pricing can feel so emotionally loaded when your internal sense of value is a bit… wobbly. We talk about undercharging, overexplaining, defensive pricing, “just jobs”, comparison spirals, and why your price is not a referendum on your worth as a human being. We also get into the very real cost of giving away time you didn’t mean to give away, especially when every “quick favour” comes with admin, context switching, recovery time, and a small existential wobble. This is about building pricing that is grounded in reality, not panic. Tracking your time, reviewing your rates, adding buffers, practising pricing conversations, and learning to sit in the silence after you’ve said the number. Because you are not charging for approval. You are charging for skill, experience, capacity, and the life force required to do the work properly. Please share with anyone you think this topic might resonate with. Send any questions or suggestions to or contact us here: [email protected] Don't forget to like and subscribe or follow along on the socials, see below timeline for details. Together we can build a healthier, happier way to work! ------------------------------------- TIMELINE 00:00:00 - Welcome & Introduction 00:00:31 - Introducing May's Theme - Money, Worth and Neurodivergent Business Confidence  00:00:55 - Topic of the Week - Pricing When You Don’t Trust Your Sense of Value 00:01:11 - Topic introduction - Pricing is more than just maths, there's self worth, rejection 00:02:40 - Pricing Is Emotional, Not Logical - Pricing is a  popularity contest 00:04:54 - Stu's views on small business pricing, service offering and market place fit 00:07:05 - Under-appreciating your own value, experience, age and soft skills matter 00:09:45 - Time-blindness and value distortion, with hyperfocus and giving away hours 00:11:41 - The value distortion of "Just Jobs" and making sure your time is valued 00:13:45 - Monotropism and hyperfocus impact on time efficiency  00:14:33 - Comparison spiral and how it distorts and reduces your sense of value  00:15:40 - The perception distortion lens, a story about being a lookalike and a lesson in pricing  00:19:50 - BUT... what happens when IMPOSTER'S SYNDROME rides in... How do beat I.S? 00:21:30 - With... the "Hair Treatment"...  00:23:00 - Shout out to Charlie Ruttle! and the antidote to Imposter's Syndrome 00:24:39 - Capacity, anxiety and defensive pricing 00:27:01 - One price doesn't fit all and capacity is variable 00:29:00 - RSD, pricing, billing, fiscal fear and over-justifying your pricing 00:32:00 - The answer... that Stu uses... FIRST THE DISCLAIMER 00:36:40 - Self confidence is required at some point as is a purpose 00:38:15 - The grateful to be paid pattern, employment, debt and financial attitudes 00:40:50 - The power of the silence after you state your price... 00:45:45 - Ideas for designing pricing with nervous system safety in mind   00:46:10 - Hannah's takeaways 00:49:30 - Stu's top tips 00:56:45 - Final words - like, share and subscribe.  00:57:55 - Next Week's content 00:59:47 - LENGTH ------------------------------------- OUR WEBSITE & CONTACT Resources: https://businessoddcast.com/help Contact us: [email protected]  OUR SOCIALS youtube.com/BusinessOddcast facebook.com/BusinessOddcast instagram.com/BusinessOddcast