Pricing with Purpose: Building a Business That Works for You with Anna Lundberg

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.Here’s what we cover: – Why defining success is key to pricing with clarity – Anna’s early struggles with undercharging – The concept of the “integrity rate” – Aligning pricing with lifestyle goals – Mindset challenges around low pricing – Shifting from hourly to value-based pricing🎧 Listen now to start pricing for the business—and life—you truly want.Listen out for these highlights:02:45 Why defining success is key to pricing with clarity07:22 Anna’s early struggles with undercharging12:18 The concept of the “integrity rate”17:40 Janene on aligning pricing with lifestyle goals23:09 Mindset challenges around low pricing28:55 Shifting from hourly to value-based pricingWhat’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network