Pride Month backlash: Bud Light and Target

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.Host: Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.Guests:Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.