Primal Branding | #5 Lexicon

As we move into the fifth element of Primal Branding, we are touching on the sacred words that our brands use to create a connection to our tribe members - a term called lexicon.  I'll walk you through various lexicons in the fitness industry (and others) and hopefully you can start to really push forward your own brand lexicon to continue to set you apart from the competitors in your marketplace.