PRINTING United Expo Power Hour: Commerical Print

The PRINTING United Expo Power Hour turns its focus to commercial printing, with a conversation about convergence, diversification, branded merchandise, AI, education, and how printers can identify opportunities that make sense for their businesses. Deborah Corn and co-host Ashley Roberts discuss how the definition of a commercial printer continues to expand, why adding capabilities doesn't mean every printer needs to become a one-stop shop, and how existing customer relationships can help printers test opportunities in wide format, apparel, promotional products, and branded merchandise. Katelin Shanks brings her technology perspective to the conversation, offering a practical approach to evaluating AI and automation. She shares why printers should start by understanding their existing data, identifying repetitive tasks and operational pain points, and then challenge technology providers to explain exactly how their solutions can address those needs. Denise Gustavson shares what's ahead for education at PRINTING United Expo, including sessions focused on AI, sales, pricing, mergers and acquisitions, succession planning, industry research, compensation, and other business issues. She also discusses the Women in Print Alliance and opportunities for women to connect at the Expo. Joshua Carruth closes out the Power Hour with a look at the PRINTING United Expo experience, from education and more than 800 exhibitors to the Alliance booth, apparel, AI, networking, and the Spill the Ink District. Guests and Resources PRINTING United Expo https://www.printingunited.com/ Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/ Katelin Shanks, Racami LinkedIn: https://www.linkedin.com/in/katelin-shanks Racami: https://racami.com/ Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/denisemgustavson PRINTING United Alliance: https://www.printing.org/ Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/ Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr EXPO LONG AND PROSPER!