PRINTING United Expo Power Hour: Direct Mail

The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it. Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter. Colin Sinclair McDermott, The Online Print Coach, shares why printers need to position themselves as advisors, ask better questions, understand the business outcomes customers are trying to achieve, and use conversations at PRINTING United Expo to gather ideas and insights they can bring back to their businesses. Joshua Carruth, EVP, Expositions at PRINTING United Alliance, joins the conversation with a preview of PRINTING United Expo, including opportunities for education, community, peer-to-peer conversations, and making meaningful connections across the show floor. Guests and Resources PRINTING United Expo https://www.printingunited.com/ Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/ Toni McQuilken, Senior Editor, Printing Impressions LinkedIn: https://www.linkedin.com/in/tonimcquilken Paul Bobnak, Content Contributor, Who's Mailing What! LinkedIn: https://www.linkedin.com/in/paulbobnak Who's Mailing What!: https://www.whosmailingwhat.com/ Colin Sinclair McDermott, The Online Print Coach / Print Mastermind LinkedIn: https://www.linkedin.com/in/theonlineprintcoach/ The Online Print Coach: https://theonlineprintcoach.com/ Print Mastermind: https://members.theonlineprintcoach.com/printmastermind Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/ Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr EXPO LONG AND PROSPER!