Privacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTech

In this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy. 🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies. Don't miss out on this exciting conversation! Connect With Bob Walczak LinkedIn: https://www.linkedin.com/in/bobwalczak/ Connect With MadTech Website: https://madtech.io LinkedIn: https://www.linkedin.com/company/madtechadvisors/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:38 Introducing Bob Walczak, Founder & CEO of MadTech 9:36 First Party vs. Third Party Data 15:50 Data Transfer & Interoperability 22:07 Identity without Cookies 37:20 What's In Your Tech Stack 40:56 Advice For Your Younger Self 43:12 Connect with Bob Walczak 43:26 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data#advertising #b2cmarketing #marketresearch