Product Development & Brand Driven Innovation
from The Hook with Katie Kempner Hosted by WMR.FM
Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation. Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create brand-credible and actionable solutions to extend existing brands into new territory and create new to the world brands that resonate with consumers.
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How long is this episode of The Hook with Katie Kempner?
This episode is 26 minutes long.
When was this The Hook with Katie Kempner episode published?
This episode was published on May 19, 2008.
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