Product Experts Gain New Clout Among B2B Buyers

from What It Means: A Forrester Podcast · host Forrester

As B2B buyers contend with tighter budgets, they’re looking to an unexpected source to help them make the right purchase decisions: product experts from vendor companies. Vice President and Research Director Amy Hayes discusses this and other findings from Forrester’s new State Of Business Buying report this week on What It Means.

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