Product Innovation, Multicultural Marketing With Richard Montañez

from Advertising Specialty Institute · host ASI

In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with Richard Montañez, the former vice president of multicultural sales and marketing at PepsiCo North America, about his moves up the company ranks, his experiences in product innovation, a recent PR crisis that could have damaged his reputation and how to deftly lead a team through a serious time such as COVID.

Episode metadata supplied by the publisher feed · Published Sep 27, 2021

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Product Innovation, Multicultural Marketing With Richard Montañez

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