Product Leader's Perspective on UX Design & Research - Mayuresh Ektare

In this fireside chat hosted by Kuldeep Kelkar, Senior Partner at UXReactor, Mayuresh Ektare, SVP Product Management at Brinqa, discusses the importance of user experience and user research in product development. He emphasizes the need for a deep understanding of the customer's needs, goals, and daily life to create products that fulfill their requirements. Mayuresh also highlights the challenges in user research, such as the narrow focus on usability analysis and the lack of domain expertise. He suggests that designers and researchers should specialize in specific domains to enhance the quality of their work. Additionally, Mayuresh discusses the importance of aligning with business KPIs and understanding market trends in product management. Thank you Mayuresh Ektare for being part of this Podcast. 🚀 Subscribe to receive podcast updates and insights: https://uxreactor.com/post-type/podcast/ 🚀 Interested in how we can help your company improve? https://uxreactor.com/contact-ux-design-agency