EPISODE · Oct 10, 2024 · 26 MIN
Product Marketing for SaaS with Tino Ho (1/2) - How has the change from "growth at any cost" to "profit asap" changed GTM thinking?
Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. Since the shift from "growth at any costs" to "wait, we need you to make a profit" driven by market conditions and, let's be honest, investors, the SaaS and tech world as a whole has seen some massive cuts and shifts in team structure. #findtheflowstate
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Product Marketing for SaaS with Tino Ho (1/2) - How has the change from "growth at any cost" to "profit asap" changed GTM thinking?
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