Product Marketing: Scaling Beyond Bespoke Solutions with Andy Bowden

In this episode of Data Planet, host Emma Davis interviews Andy Bowden, a product management and marketing specialist. Andy shares lessons from more than 20 years in product management, product marketing, finance, and enterprise technology, drawing on his experience at HP, HPE, and technology startups. He explains how to translate complex and often invisible technologies such as cloud, cybersecurity, and software into clear financial value propositions that resonate with both technical users and C-suite decision-makers. Andy also explores how technical users can become internal champions, how companies can navigate long enterprise sales cycles, and why understanding the broader buying committee is critical to closing B2B technology deals. For startups struggling to scale, he emphasizes starting with the customer problem rather than the technology, avoiding overly bespoke solutions, examining customer-level profitability, and making products easier and more transactional to buy.