Product Payoff - Ashtan Moore - Hard Corps Marketing Show - Episode #271

Here we are with Ashtan Moore! Find out right here if you’re putting more money into your marketing strategy than you’re getting out of it, and if there’s truly a demand for your product or service. There’s always a way for marketing to sell your product, but is it truly worth it if you’re not making a pay off from it? If you’re trying to figure out these answers then check out this episode!      Busted Myths:   There’s no amount of marketing that can save a product.  Takeaways   If you have a product that doesn’t have any sort of demand, then any amount of marketing won’t save it.  Marketing can potentially sell a product with very little demand, but the cost to make that happen outweighs the profit.  The top two reasons startups fail are running out of funds and no market need.  If you have a new idea, show it to the people who will be most honest with you. Family support is great, but it might not be the most accurate representation. With new ideas, be willing to take criticism, it can help you out a lot more along the way. Most startups fail because they’re putting in more than they’re getting out. Spending more money to market their product than they actually get from selling it.  If an advertisement isn’t bringing in any kind of profit, then you shouldn’t have it.      Quote of the Show:   “Marketing can sell a product that nobody wants, but it's going to cost you 10 times more than the return that you get on that sale.” - Ashtan Moore Links   Twitter: https://twitter.com/ashtanmoore LinkedIn: https://www.linkedin.com/in/ashtanmoore Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/QeM5Sh7Cxtw