Profit Cycle Management: The Next Evolution of Financial Leadership in Home Health

Revenue cycle management has long been a cornerstone of financial success in home health, but what if there was a way to connect revenue, capacity, margin, and cash flow into one complete picture? In this episode of Home Health Revealed, host Hannah Vale sits down with Victoria Kuklina and Alex Shekaroff, founders of Fin Health Inc., to discuss the emerging concept of Profit Cycle Management (PCM). Drawing from decades of experience in healthcare finance, operations, and technology, Victoria Kuklina and Alex Shekaroff explain how PCM helps agencies move beyond measuring performance to understanding the drivers behind it. Together, they explore how home health organizations can gain greater visibility into their financial operations, identify hidden revenue and profit leakage, improve accountability across departments, and make more informed decisions about growth, staffing, and cash flow. They also share the story behind Fin Health Inc. and how their platform is helping agencies turn complex data into actionable insights. Whether you're focused on financial stability, operational efficiency, or sustainable growth, this conversation offers a fresh perspective on what it takes to build a stronger healthcare organization in today's evolving landscape. Home Health Revealed is proudly hosted by HealthRev Partners- your tech-enabled, people-led revenue cycle management partner! Chapters (00:00:03) - Pcm: Profit Cycle Management in Home Care(00:01:11) - Victoria and Alex's Personal Capital Management(00:05:01) - Profit Cycle Management(00:09:35) - FinHealth Agency's Profit Cycle Management Platform(00:13:27) - Pricing and Accountability in Home Healthcare(00:16:15) - Finn Health's Home Health Innovation