Profit First for Amazon Sellers | Philip Oakley | 2025 AmafestUK - Amazon Sellers Conference

Too many Amazon sellers still follow the traditional formula: Sales minus Expenses equals Profit. That makes profit an afterthought, whatever scraps are left. The Profit First approach flips this thinking: Sales minus Profit equals Expenses. By taking profit out first, you force your business to run within its means.For Amazon sellers, this shift is critical. High FBA fees, advertising spend, and constant competition mean margins can disappear quickly. To stay profitable, you must keep a sharp eye on cost of goods sold margins and operating expenses. These are the levers that determine whether each sale adds to your profit pot or drains it away.Looking at profit differently means treating it as non-negotiable, built into every sale, not an optional extra. Profit First is not just an accounting method, it is a discipline that transforms Amazon businesses from chasing revenue to building lasting profitability.Find out more about our future events ⁠https://amafestuk.com/