Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics the most profitable taprooms use to generate 2x-5x more profit than their peers. We’ll walk through the 4 pillars of successful taprooms, outlining specific tactics and performance benchmarks, drawn from our work with 285+ U.S. craft breweries over the past 15 years. These tactics span pricing, product, margin, labor, events, merchandise, marketing, management, training, and customer service. So whether you just opened a new location, or want to fine-tune a long-standing operation, you’ll walk away with actionable steps you can use to make your taproom a consistent profit generator for your brewery. Julia Grubbs, CPA is a Brewery Consultant with Small Batch Standard, who has also previously held positions in accounting, tax, and compliance over her 4 years with the agency. Originally from Kentucky, she’s about as far from a one-dimensional bean counter as you can get, as a professional dancer and CPA living in New York City. Her love for small businesses and the relationships they enable combined with her uncanny knowledge of numbers led her to advising the brewing industry, acting as a trusted, specialized advisor for SBS’ wide range of clients across the country. She has had the pleasure of presenting at a variety of craft brewery conferences around the nation in Georgia, New York, Iowa, North Carolina, and Oklahoma.