EPISODE · May 8, 2026 · 6 MIN
Profitable Web Designer Tip: Stop Waiting for Referrals
from Profitable Web Designer with Shannon Mattern · host Shannon Mattern
Sponsored by Web Designer Anthology Stop building from scratch on every project. Web Designer Anthology gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at https://webdesigneranthology.com/podcast ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options. In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap. Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call. Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work. What You'll Learn: Why referrals are slowing down and what's really driving it What a Lead Waterfall is and why time-contained activation events work better than cold outreach The six missions of Booked Out in 6 and why the order matters How to shift from cost-based to value-based pricing How to find your activation event idea by working backwards from your main offer How to find warm leads hiding in your existing pipeline Resources Mentioned: Lead Waterfall Training (May 13, 1 PM ET): webdesigneracademy.com/waterfall Tiny Marketing: tinymktg.com High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 189: How To Price Custom Web Design Projects Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School About Sarah Noel Block: Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines. tinymktg.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern
What this episode covers
Sponsored by Web Designer Anthology Stop building from scratch on every project. Web Designer Anthology gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at https://webdesigneranthology.com/podcast ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing If your referrals have been slowing down and you're not sure where your next client is coming from... you're not alone and you're not out of options. In this episode, Shannon sits down with Sarah Noel Block, host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework, for a podcast swap. Sarah breaks down her Lead Waterfall strategy, an activation event approach that warms up cold leads before you ever get on a sales call. Shannon shares the Package Matrix™ for value-based pricing. Between these two frameworks, you'll walk away with a completely new way to think about getting clients and pricing your work. What You'll Learn: Why referrals are slowing down and what's really driving it What a Lead Waterfall is and why time-contained activation events work better than cold outreach The six missions of Booked Out in 6 and why the order matters How to shift from cost-based to value-based pricing How to find your activation event idea by working backwards from your main offer How to find warm leads hiding in your existing pipeline Resources Mentioned: Lead Waterfall Training (May 13, 1 PM ET): webdesigneracademy.com/waterfall Tiny Marketing: tinymktg.com High-Converting Proposal Template: webdesigneracademy.com/proposal Related Episodes: Episode 189: How To Price Custom Web Design Projects Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School About Sarah Noel Block: Sarah Noel Block is the host of the Tiny Marketing podcast and creator of the Booked Out in 6 framework for solo consultants. She helps service providers build predictable client pipelines. tinymktg.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ and the founder of the Web Designer Academy where for over a decade she’s helped experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom - and where she developed the Package Matrix™ framework now used by service providers across industries. The Package Matrix™ was developed by Shannon Mattern. Learn the full framework at https://shannonmattern.com/package-matrix For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern
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Profitable Web Designer Tip: Stop Waiting for Referrals
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